2016 State of B2B Digital Marketing

Sales focused B2B companies are focusing plenty of resources on digital marketing. Top demand generation tactics are email, website improvements and search engine optimization. To understand where companies focus resources, B2B demand generation research firm Ascend2...
Hiring the right B2B marketing director

Hiring the right B2B marketing director

Today’s B2B marketing director must know about marketing technology. No less important is measuring marketing effectiveness. We believe these are two essential skills for today’s marketer. A Recent Experience In helping a client interview candidates, it...