B2B Marketology, April 2017

A publication from Harris CMO Partners Demand Gen B2B – In This Issue: Social selling strategy Marketing fraudsters, a case study Ending the war between sales & marketing Upcoming B2B webinars and conferences Great new articles from around the web Click on...

B2B Social Selling & Marketing Strategy

By Phil Morettini, PJM Consulting As we sit here in 2017, sales and marketing is still the same – and totally different. In my long career the actual fundamentals of sales and marketing haven’t changed a bit (contrary to the belief of some). However, the platforms,...