Don’t mess with mom!

Best #marketing lesson of the week! Give it up for #DougParker and his team at #AmericanAirlines…

American Airlines' perfect social media and PR response.

American Airlines worker removed from duty after confrontation with mom.

American Airlines’ Awesome PR

This couldn’t have been more timely…American Airlines’ perfect public response to yesterday’s video’d and shared passenger incident.

The news article states, “The airline apparently learned from the recent United Airlines fiasco, and acted quickly. The woman’s seat was upgraded to first class and she was put on another flight.”

The airline’s statement added, “We have seen the video and have already started an investigation to obtain the facts. What we see on this video does not reflect our values or how we care for our customers. We are deeply sorry for the pain we have caused this passenger and her family and to any other customers affected by the incident. We are making sure all of her family’s needs are being met while she is in our care.”

Want your marketing and PR to be as good as American Airlines? Click here for how to respond to a social media or public relations crisis.