2017 Content Marketing Benchmark Report

This is the best content marketing study I’ve seen so far in 2017. Lots of data, short on verbiage – just the way I like it! Read this post for a quick summary or to view the entire report click on the image or click here.

 Quick Summary:

  • 89% use content marketing.
  • 78% say they are moderately, minimally or not at all successful
  • 71% believe their content programs are immature
  • 62% believe they’re doing better with content than last year.

Why Do This?

Lead generation and nurturing with messaging and content is critical for B2B sales. It gets prospects interested and keeps them engaged.

Successful campaigns demand the right assets, produced by subject matter experts, delivered by a trusted source and applied to the right prospect at the right stage of the sales cycle.

About This Study

B2B Content Marketing: 2017 Benchmarks, Budgets, and Trends—North America was produced by Content Marketing Institute and MarketingProfs and sponsored by Brightcove.

The 7th Annual Content Marketing Survey, from which the results of this report were generated, was mailed electronically to a sample of marketers included in lists from Content Marketing Institute, MarketingProfs, The Association for Data-driven Marketing & Advertising (ADMA), and WTWH Media.

A total of 2,562 recipients from around the globe—representing a full range of industries, functional areas, and company sizes—completed the survey during July and August 2016. This report presents the findings from the 1,102 respondents who said they were B2B marketers in North America.

We Can Help

Harris CMO Partners offers outstanding, affordable content programs. We take your ideas and turn them into articles, blogposts, videos and much more. In addition we make sure your content has a strong internet presence and is helping boost your SEO. To see our offerings click here.

To contact us click here.