In This Issue

  • ‘Field of Dreams’ marketing strategy? Doesn’t work for B2B.
  • Will the Dogs Like the Dog Food? – market opportunity analysis guerrilla style!
  • Upcoming demand generation webinars and events
  • 12 new articles from experts around the web

 

B2B Marketology from Harris CMO Partners

FREE MONTHLY E-PUBLICATION

 

Introducing the 2-Week-Peek

It’s time to prep for 2018. Need to know where you stand on marketing and lead gen?

Our 2-Week-Peek is fast, affordable and thorough. We review every single thing that matters in your demand generation value chain and arm you with plenty of metrics and a roadmap for improvement.

Included:

  • Key metrics like CAC, ROI, Time To Payback CAC and more.
  • Capabilities inventory – scoring of 24 capabilities and skillsets needed for accurate demand generation
  • CRM & marketing automation use – we’ll score the use and effectiveness of your CRM and marketing automation
  • Website, PPC, email & social media results
  • Content creation &  results – benchmark against what’s working for B2Bs
  • Lead scoring model – are you engaging the right prospects?

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