In This Issue
- ‘Field of Dreams’ marketing strategy? Doesn’t work for B2B.
- Will the Dogs Like the Dog Food? – market opportunity analysis guerrilla style!
- Upcoming demand generation webinars and events
- 12 new articles from experts around the web
Introducing the 2-Week-Peek
It’s time to prep for 2018. Need to know where you stand on marketing and lead gen?
Our 2-Week-Peek is fast, affordable and thorough. We review every single thing that matters in your demand generation value chain and arm you with plenty of metrics and a roadmap for improvement.
- Key metrics like CAC, ROI, Time To Payback CAC and more.
- Capabilities inventory – scoring of 24 capabilities and skillsets needed for accurate demand generation
- CRM & marketing automation use – we’ll score the use and effectiveness of your CRM and marketing automation
- Website, PPC, email & social media results
- Content creation & results – benchmark against what’s working for B2Bs
- Lead scoring model – are you engaging the right prospects?