July 2017 issue of B2B Marketology from Harris CMO Partners. Marketing automation and a simple guide for creating B2B content, tech company example included.
Creating B2B content for tech and manufacturing companies is relatively simple. Try this easy model for your next article. Great tech company example included.
Isn’t B2B marketing like Glengarry Glen Ross? Technology, sales methods and purchasing behavior have done a student body right in the last 10 years leaving a ton of B2B sales and marketing professionals scratching their heads.
Best content marketing benchmarking report so far in 2017! Lots of data on who’s doing what plus the results they’re getting. From #ContentMarketingInstitute, #MarketingProfs and #Brightcove.
Great demand gen articles for B2B marketing professionals. Keep up with the rapidly changing landscape. In the May 2017 issue: Demand Gen Health Check for Mid-Year…get prepared for chats with the executive team. Life Is a Series of Selling Situations…might as well get good at it. The New Users of Blue Ocean Strategy…It worked for Apple, AirBNB and WeWork, will it work for these new users? Upcoming #demandgen webinars...
The new users of blue ocean strategy are disrupting industries…some successful, some not.
This couldn’t have been more timely…American Airlines’ perfect public response to yesterday’s video’d and shared passenger incident.
Remember, today’s marketplace is merciless toward companies perceived as cruel, insensitive or uncaring, even if the perception is wrong.
Demand gen B2B articles, tips and how-to’s from Harris CMO Partners. In this issue: social selling, marketing fraudsters, upcoming B2B events and more!
By Phil Morettini, PJM Consulting As we sit here in 2017, sales and marketing is still the same – and totally different. In my long career the actual fundamentals of sales and marketing haven’t changed a bit (contrary to the belief of some). However, the platforms, technologies and tactical methods have changed and will continue to change dramatically. This is the nature of sales and marketing. Once any single method becomes...
Marketing automation driving you nuts? Go cheap at first and make sure your CEO and top sales/marketing execs back you up.
February is marketing metrics month. Use these tools to gather and calculate marketing data.
If you are on the phone, a webinar, or in person, and you have only minutes with a c-suite executive, what do you say to keep on track and be professional?
17 Questions To Ask A Marketing Candidate…& Answers to Look For Asking the right B2B marketing interview questions when hiring a new marketing leader is critical to your company’s sales success. First of all, the requirements for high performing B2B marketers have grown dramatically in the past few years because of rapid advancements in technology. Therefore knowledge and efficient use of multiple technologies is now...
Market opportunity analysis using guerrilla market research can get you to a low-cost decision quickly on a new market idea.
Sales and marketing automation are driving both departments to work much closer together. Studies have shown that cooperation between sales and marketing reduces sales costs.
The 2016 State of Digital Marketing Survey from research firm Ascend2 and Marketo. Read this to see what your sales and marketing peers are saying.
The skillsets required for B2B marketing directors now include a sharp focus on digital and marketing technology. Here’s a list of interview questions for phone screens.
Demand generation is that subset of marketing activities that leads directly to audience engagement and sales conversations. Another differentiation is that demand gen can be measured. Here’s a guide on how to do it.