B2B Marketology, May 2017
May18

B2B Marketology, May 2017

Great demand gen articles for B2B marketing professionals. Keep up with the rapidly changing landscape. In the May 2017 issue: Demand Gen Health Check for Mid-Year…get prepared for chats with the executive team. Life Is a Series of Selling Situations…might as well get good at it. The New Users of Blue Ocean Strategy…It worked for Apple, AirBNB and WeWork, will it work for these new users? Upcoming #demandgen webinars...

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The new users of blue ocean strategy…some successful, some not
May02

The new users of blue ocean strategy…some successful, some not

The new users of blue ocean strategy are disrupting industries…some successful, some not.

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Perfect public relations response from American Airlines…
Apr22

Perfect public relations response from American Airlines…

This couldn’t have been more timely…American Airlines’ perfect public response to yesterday’s video’d and shared passenger incident.

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Social media or public relations crisis? Fix it with some common sense…quickly.
Apr20

Social media or public relations crisis? Fix it with some common sense…quickly.

Remember, today’s marketplace is merciless toward companies perceived as cruel, insensitive or uncaring, even if the perception is wrong.

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B2B Marketology, April 2017
Apr14

B2B Marketology, April 2017

Demand gen B2B articles, tips and how-to’s from Harris CMO Partners. In this issue: social selling, marketing fraudsters, upcoming B2B events and more!

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B2B Social Selling & Marketing Strategy
Apr13

B2B Social Selling & Marketing Strategy

By Phil Morettini, PJM Consulting As we sit here in 2017, sales and marketing is still the same – and totally different. In my long career the actual fundamentals of sales and marketing haven’t changed a bit (contrary to the belief of some). However, the platforms, technologies and tactical methods have changed and will continue to change dramatically. This is the nature of sales and marketing. Once any single method becomes...

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Marketing automation driving you nuts? What clients are saying…
Mar02

Marketing automation driving you nuts? What clients are saying…

Marketing automation driving you nuts? Go cheap at first and make sure your CEO and top sales/marketing execs back you up.

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Marketing Metrics Your CEO Will Love
Feb21

Marketing Metrics Your CEO Will Love

February is marketing metrics month. Use these tools to gather and calculate marketing data.

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You’ve finally reached the C-Suite in a complex sale…now what?
Feb14

You’ve finally reached the C-Suite in a complex sale…now what?

If you are on the phone, a webinar, or in person, and you have only minutes with a c-suite executive, what do you say to keep on track and be professional?

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B2B marketing interview questions
Feb09

B2B marketing interview questions

17 Questions To Ask A Marketing Candidate…& Answers to Look For Asking the right B2B marketing interview questions when hiring a new marketing leader is critical to your company’s sales success. First of all, the requirements for high performing B2B marketers have grown dramatically in the past few years because of rapid advancements in technology. Therefore knowledge and efficient use of multiple technologies is now...

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Market Opportunity Analysis: Will The Dogs Like The Dog Food?
Feb09

Market Opportunity Analysis: Will The Dogs Like The Dog Food?

Market opportunity analysis using guerrilla market research can get you to a low-cost decision quickly on a new market idea.

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Ending The War Between Sales and Marketing
Jul25

Ending The War Between Sales and Marketing

Sales and marketing automation are driving both departments to work much closer together. Studies have shown that cooperation between sales and marketing reduces sales costs.

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2016 State of B2B Digital Marketing
Jun27

2016 State of B2B Digital Marketing

The 2016 State of Digital Marketing Survey from research firm Ascend2 and Marketo. Read this to see what your sales and marketing peers are saying.

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Hiring the right B2B marketing director
Jun18

Hiring the right B2B marketing director

The skillsets required for B2B marketing directors now include a sharp focus on digital and marketing technology. Here’s a list of interview questions for phone screens.

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Demand Generation Metrics and Analytics
Jun28

Demand Generation Metrics and Analytics

Demand generation is that subset of marketing activities that leads directly to audience engagement and sales conversations. Another differentiation is that demand gen can be measured. Here’s a guide on how to do it.

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