February is marketing metrics month. Use these tools to gather and calculate marketing data.
If you are on the phone, a webinar, or in person, and you have only minutes with a c-suite executive, what do you say to keep on track and be professional?
B2B Marketing Interview Questions – Today’s Challenge Asking the right B2B marketing interview questions when hiring a new marketing leader is critical to your company’s sales success. First of all, the requirements for high performing B2B marketers have grown dramatically in the past few years because of rapid advancements in technology. Therefore knowledge and efficient use of multiple technologies is now the...
Market opportunity analysis using guerrilla market research can get you to a low-cost decision quickly on a new market idea.
Sales and marketing automation are driving both departments to work much closer together. Studies have shown that cooperation between sales and marketing reduces sales costs.
The 2016 State of Digital Marketing Survey from research firm Ascend2 and Marketo. Read this to see what your sales and marketing peers are saying.
The skillsets required for B2B marketing directors now include a sharp focus on digital and marketing technology. Here’s a list of interview questions for phone screens.
Demand generation is that subset of marketing activities that leads directly to audience engagement and sales conversations. Another differentiation is that demand gen can be measured. Here’s a guide on how to do it.