Articles, How To’s & Tips For Better Demand Generation
The new users of blue ocean strategy are disrupting industries…some successful, some not.read more
This couldn’t have been more timely…American Airlines’ perfect public response to yesterday’s video’d and shared passenger incident.read more
Remember, today’s marketplace is merciless toward companies perceived as cruel, insensitive or uncaring, even if the perception is wrong.read more
By Phil Morettini, PJM Consulting As we sit here in 2017, sales and marketing is still the same – and totally different. In my long career the actual fundamentals of sales and marketing haven’t changed a bit (contrary to the belief of some). However, the platforms,...read more
B2B Marketology – Our Monthly Publication
Keeping you current…month by month
Every month we publish a newsletter with the best B2B demand gen news and how-to’s.
B2B Marketology includes articles from us and from B2B marketing experts around the world. Topics include demand gen strategy, digital marketing, social selling, marketing metrics and the top trends shaping outreach, engagement and conversions for B2B marketers.
The demand gen world changes quickly and often. Use our free publication to help keep you current and learn better ways to help marketing’s contribution to sales and revenue objectives.
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