B2B Marketology, May 2017
May18

B2B Marketology, May 2017

Great demand gen articles for B2B marketing professionals. Keep up with the rapidly changing landscape. In the May 2017 issue: Demand Gen Health Check for Mid-Year…get prepared for chats with the executive team. Life Is a Series of Selling Situations…might as well get good at it. The New Users of Blue Ocean Strategy…It worked for Apple, AirBNB and WeWork, will it work for these new users? Upcoming #demandgen webinars...

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The new users of blue ocean strategy…some successful, some not
May02

The new users of blue ocean strategy…some successful, some not

The new users of blue ocean strategy are disrupting industries…some successful, some not.

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Perfect public relations response from American Airlines…
Apr22

Perfect public relations response from American Airlines…

This couldn’t have been more timely…American Airlines’ perfect public response to yesterday’s video’d and shared passenger incident.

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Social media or public relations crisis? Fix it with some common sense…quickly.
Apr20

Social media or public relations crisis? Fix it with some common sense…quickly.

Remember, today’s marketplace is merciless toward companies perceived as cruel, insensitive or uncaring, even if the perception is wrong.

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B2B Marketology, April 2017
Apr14

B2B Marketology, April 2017

Demand gen B2B articles, tips and how-to’s from Harris CMO Partners. In this issue: social selling, marketing fraudsters, upcoming B2B events and more!

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B2B Social Selling & Marketing Strategy
Apr13

B2B Social Selling & Marketing Strategy

By Phil Morettini, PJM Consulting As we sit here in 2017, sales and marketing is still the same – and totally different. In my long career the actual fundamentals of sales and marketing haven’t changed a bit (contrary to the belief of some). However, the platforms, technologies and tactical methods have changed and will continue to change dramatically. This is the nature of sales and marketing. Once any single method becomes...

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