July 2017 issue of B2B Marketology from Harris CMO Partners. Marketing automation and a simple guide for creating B2B content, tech company example included.
Creating B2B content for tech and manufacturing companies is relatively simple. Try this easy model for your next article. Great tech company example included.
Isn’t B2B marketing like Glengarry Glen Ross? Technology, sales methods and purchasing behavior have done a student body right in the last 10 years leaving a ton of B2B sales and marketing professionals scratching their heads.
Best content marketing benchmarking report so far in 2017! Lots of data on who’s doing what plus the results they’re getting. From #ContentMarketingInstitute, #MarketingProfs and #Brightcove.
Great demand gen articles for B2B marketing professionals. Keep up with the rapidly changing landscape. In the May 2017 issue: Demand Gen Health Check for Mid-Year…get prepared for chats with the executive team. Life Is a Series of Selling Situations…might as well get good at it. The New Users of Blue Ocean Strategy…It worked for Apple, AirBNB and WeWork, will it work for these new users? Upcoming #demandgen webinars...
The new users of blue ocean strategy are disrupting industries…some successful, some not.