Best content marketing benchmarking report so far in 2017! Lots of data on who’s doing what plus the results they’re getting. From #ContentMarketingInstitute, #MarketingProfs and #Brightcove.
Great demand gen articles for B2B marketing professionals. Keep up with the rapidly changing landscape. In the May 2017 issue: Demand Gen Health Check for Mid-Year…get prepared for chats with the executive team. Life Is a Series of Selling Situations…might as well get good at it. The New Users of Blue Ocean Strategy…It worked for Apple, AirBNB and WeWork, will it work for these new users? Upcoming #demandgen webinars...
The new users of blue ocean strategy are disrupting industries…some successful, some not.
This couldn’t have been more timely…American Airlines’ perfect public response to yesterday’s video’d and shared passenger incident.
Remember, today’s marketplace is merciless toward companies perceived as cruel, insensitive or uncaring, even if the perception is wrong.
Demand gen B2B articles, tips and how-to’s from Harris CMO Partners. In this issue: social selling, marketing fraudsters, upcoming B2B events and more!