CMO Checklist for August 2016

Because August is a pivotal month for demand generation planning, the focus is on assessing your year-to-date metrics and the current skill sets and capabilities of your resources. Here is a CMO planning checklist to help you get oriented. CMO Planning Checklist Many...

Demand Generation Metrics and Analytics

Business-to-business marketing conversations have shifted noticeably toward demand generation metrics. Activities that lead to sales conversations and revenue are important and can be measured. For the small to mid-size B2B this is often a new undertaking. Not the...