B2B sales & marketing are now high-tech, software driven functions
Every company, regardless of industry, needs to be thinking about how it will transform demand generation digitally to shorten the sales cycle.
Today’s buyers of B2B products and services find most of what they want to know online first, before engaging with a salesperson. Top B2B companies are using sales and marketing automation to engage, nurture and convert prospects.
We help B2B companies transform demand generation with projects and support in three key areas:
- Demand Generation – Online presence, content that drives engagement and detailed month-by-month action plans.
- Technology – Selecting and using sales and marketing automation tools.
- Market Strategy – Identifying opportunities, segments and prospects.