Demand generation is now a high-tech, software driven function.
Every company, regardless of industry, must transform demand generation digitally to shorten the sales cycle and remain competitive.
Harris CMO Partners has a pay-for-performance model that CEOs appreciate. We offer help with individual projects and also offer fractional and interim CMO services specifically for SMBs in technology and manufacturing.
With HCMO, the risk for performance — and payment — falls on us, not the client.
Why Demand Generation?
Today, your prospects and customers are finding 70% of what they want to know about you online before ever engaging with your sales rep. Top B2B companies are using strategy and tech tools wisely to find and convert these audiences into paying customers.
We help B2B companies transform demand generation with projects and support in three key areas:
- Market Strategy – Identifying and targeting specific opportunities, segments and prospects
- Demand Generation – Online presence, engagement and conversion – online, offline, inbound, outbound, digital and traditional
- People & Technology – Selecting and using low cost sales and marketing automation tools