Demand Gen Plans & Execution
“Tactics without strategy is the noise before defeat.” Sun Tzu
WHY DO THIS?
Demand generation has emerged as a subset of B2B corporate marketing that can be traced directly to leads, conversions and revenue.
With a confusing array of tactics available, which will work in your market space?
What We Do For Clients
Well-executed demand generation has a lot of moving parts. We help with creating the right plan and ensuring smooth execution by:
- Reviewing your recent results and noting what’s worked.
- External research to discover your prospects’ content preferences.
- Creating a 12-month road map of tactics including channels, media, messages, target audiences, offers, budgets, forecasted responses and conversions.
- Helping your team establish better processes for smooth execution.
- Creating metrics that help you report results.
Our work helps clients create everything needed for twelve months of smart campaigns and accurate execution.
- We map out high-level strategies for your review and discussion with team members.
- We create an initial three months of tactics for your review. These include every possible detail including monitoring and metrics.
- With your agreement we then create the remaining nine months, equipping you with a full twelve months of strategy, tactics and accurate execution.
- We can help with execution, if needed, including tactics adjustment based on results.