Demand Generation

Demand generation is a subset of B2B marketing. It’s the set of activities that load your pipeline and produce sales qualified leads, conversions and revenue.

With a confusing array of tactics, channels and media available, which will work in your market space?

 

 

6 & 12 Month Plans

  • A 6 or 12-month road map of tactics including channels, media, messages, target audiences, offers, budgets
  • Media includes paid, earned & owned
  • Compelling offers & conversion tactics
  • Response forecasts
  • Alignment with the sales team
  • KPIs
  • Team training
  • Metrics & reporting

Campaigns

  • Website content & offers
  • All types of content (see below)
  • Landing pages
  • Email & social media campaigns
  • Syncing across media channels
  • Response metrics
  • Syncing with sales & marketing automation
  • Team training

Content, All Formats

  • Website development & updating
  • Use cases & solution briefs
  • Articles, blog posts, white papers
  • Product reviews & how-to’s
  • Online newsletters and magazines
  • Diagrams & infographics
  • Video storyboards & scripts
  • Videos & motion graphics

Content Calendars

  • 6 or 12 Month Content Calendars
  • Titles, themes & subject matter by month and quarter
  • Embedded SEO
  • Content response metrics
  • Content synced with sales stages
  • Tactics adjustments
  • Split A/B testing
  • Team training

Email, Social & PPC

  • Email list growth
  • Email growth tactics
  • Social media setup & growth
  • Social media plans – click here
  • Increase social media followers
  • PPC analysis & plans
  • Audience surveys
  • Measurements & Response Metrics

Ad & Collateral Creation

  • Graphic design & creative
  • Display ads & conversion
  • Improving CTR
  • Dynamic content
  • Copy & Call To Action
  • Print ads
  • All types of collateral

Social Selling

  • Industry & company specific campaigns
  • Packaged social selling plans
  • Customization by social platform
  • Roadmaps & content
  • Sales team training
  • Conversion plans & tactics
  • Integration with automation
  • Roadmaps for ongoing improvements
  • Metrics & KPIs

We’re Easy To Engage

It’s easy for people to engage with us.

Here’s the process:

  1. Call or email us
  2. Let’s chat through your needs, timing and potential challenges
  3. We’ll create a short list of recommendations and use it to discuss next steps

This doesn’t cost you anything and we may be able to help without creating a paid engagement.

Frequently Asked Questions

How do you bill?
We bill by the project, not by the hour. In this manner you know your investment from the outset.
Is your work guaranteed?

Absolutely.

Our work is guaranteed. If you do not believe we have met the objectives we established together, as outlined in our letter of agreement, we will continue to work toward those goals with you for no additional fee or expense consideration until all objectives are met.

How soon can you start?
We can usually start within 1-2 weeks of project approval.
Do you work on site or off site?
Both, depending on the nature of the project. Either way we always visit your offices soon after the project begins to get to know your team and give everyone a chance to get acquainted.
What else should I know?
We’re easy to work with and have all the resources of a fully equipped marketing department. Let’s chat and we can answer all your questions.