In This Issue
- Content Marketing?is fairly simple…use this formula.
- Marketing Automation for SMBs – go ahead and jump!
- Upcoming demand generation webinars and events
- 12 new articles from experts around the web
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Introducing the 2-Week-Peek
It’s time to prep for 2018. Need to know where you stand on marketing and lead gen?
Our 2-Week-Peek is fast, affordable and thorough. We review every single thing that matters in your demand generation value chain and arm you with plenty of metrics and a roadmap for improvement.
Included:
- Key metrics like CAC, ROI, Time To Payback CAC and more.
- Capabilities inventory – scoring of 24 capabilities and skillsets needed for accurate demand generation
- CRM & marketing automation use – we’ll score the use and effectiveness of your CRM and marketing automation
- Website, PPC, email & social media results
- Content creation &? results – benchmark against what’s working for B2Bs
- Lead scoring model – are you engaging the right prospects?
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