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2022 Trends in Martech & CRM

Martech & CRM: Too Many Choices

2022 trends in martech and CRM point to way too many choices. We’re now up to 10,000 martech platforms alone.

When you hop over to Capterra to look at platforms, you’ll still see they’re divided into ‘CRM’, ’email marketing’,

We believe sales and marketing functions are on a collision course to become one function, underpinned by a single platform. 

There’s not much reason for the two departments to be in separate silos anymore.

Today, both functions are playing nicer together. There are too many interdependencies to do otherwise.

Culling your stack in 2022

Not many tech or SaaS marketing departments can stay on top of new developments in martech and CRM. Most are busy chasing new prospects.

Here are the key trends for 2022:

  1. Prices keep coming down. Every new entrant in this space intensifies competition.
  2. There’s no reason to buy and manage separate platforms for marketing and sales. There’s just too many that do both functions well. Native integration is a huge bonus for users.
  3. The C-suite is waking up to efficiencies gained and costs cut by culling sales and martech stacks. Many are replacing outdated stacks altogether with all-in-one solutions that cost less and are easier to use.

Look familiar?

The new generation of martech & CRM solutions

A new and better generation of sales and marketing automation platform has emerged. Purpose built for small and mid-sized B2Bs, these platforms are designed from the ground up to integrate sales and marketing.

  • No more jumping around from platform to platform to get a campaign out the door, send alerts to the sales people and measure engagement.
  • No more ‘who do I call’ when something goes wrong.
  • Best of all, no more annual subscriptions and cumbersome contracts.

Smart tech and SaaS companies are taking advantage of new offerings.

Maybe it’s time you take a look?


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