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Articles & Podcasts from Mike harris

CMO Executive Alignment

by | May 15, 2023 | Chief Marketing Officer, Marketing Talent Management

CMOs…stop clutching your pearls

Man in t-shirt with words 'clutching your pearls'. Used to illustrate article about CMO executive alignment.

What’s going on with CMO executive alignment?

I’m seeing more LinkedIn posts about CMO executive alignment with their CEOs being fraught with peril.

Enough with the hand wringing. Here’s the truth about managing your CEO’s expectations regards marketing.

I’ve been around the C-Suite a long time, much of it as a CMO.

In my opinion, the key to being a CMO longer than 18 months (at the same place) is learning how to manage those expectations.

Conversely, in a society/culture where dissent can be seen as abuse, it’s becoming increasingly difficult to speak up.

Not because of them…but because of us.

Fear has no place in CMO executive alignment

We’ve transferred the fear of speaking up (in general circles) to the one place it’s not needed or wanted…the c-suite.

Trust me on this, CEOs want your recommendations and the good ones want you to actively manage their expectations when it comes to the marketplace.

Let them take care of the vision and growth expectations.

You take care of aligning yourself and your teams with those expectations.

However, it’s not always easy or straightforward.

At loggerheads?

If you’re at loggerheads, there’s absolutely nothing wrong with pounding on your CEO’s desk with your fist.

The sun will still come up tomorrow.

In addition, a good (or great) CEO will appreciate his/her generals and their recommendations. That same CEO will likely ask that you back up your recommendations with numbers and logic, but it’s your job to provide those.

And you can always do hugs and chugs afterward.

What about your company?

If you are in tech or SaaS, this is my wheelhouse. I’ve made it truly easy and affordable to get expert help.

I bill by the project, not by the hour. In this manner you know your investment at the very start.

Please feel free to contact me.


Podcasts for Tech & SaaS

What are the differences between the Nashville and Silicon Valley tech scenes? Mike compares both.

Mike explains how a marketing audit works, showing you specific steps in the journey.

Who is Mike Harris and what is his background? Mike shares stories and ancecotes from his marketing career.