B2B Marketing ROI

Your CEO will love these B2B marketing metrics

Q1 results are in the bag and now is the time to check the assumptions in your 2021 marketing plan. Focus on these marketing metrics, paying attention to what you need versus what your CEO will appreciate.

Remember, marketing department metrics differ from CEO/CFO metrics. For the marketing troops, who are always looking forward, metrics like marketing touches, click-throughs and conversions are critical because they provide insight into next steps. As a rule, however, CEOs and CFOs aren’t much interested in these.

“If you can’t measure it, you can’t improve it.”

Peter Drucker

Use our ROI calculator for B2B

We looked at a lot of ROI calculators available on the web and found them inadequate. So we developed our own.

You are welcome to use our marketing ROI calculator, customized especially for B2B marketers.

Our calculator is built in Google Sheets. Anyone can access and use it. We recommend that you download the calculator, study it a bit, and customize for your business and circumstances.

Free, no email required.

If you have questions please reach out.

Learn about B2B marketing ROI and more…

Measuring ROI for B2B Digital Marketing

For business-to-business (B2B) digital marketing, measuring ROI is more complicated due to longer sales cycles and many other factors.

DBS Interactive

B2B Marketing ROI - Quality over Quantity

The efficacy of B2B marketing can be notoriously hard to measure. Most B2B marketers are underestimating the ROI of their campaigns.

Target Marketing

Guide to ROI Benchmarks

A near infinite number of metrics are involved in calculating the effectiveness of marketing. This guide will walk you through the ROI benchmarks in different areas of marketing.


What is a good marketing ROI?

Anyone responsible for spending money to generate revenue (e.g. marketers) should have a simple way to know if their activity is generating business.


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