B2B Market Strategy

Market strategy, the competition and your positioning

Do you have the capacity to assess your market landscape objectively and plan wisely?

Our framework

1. What are the trends in your industry?
2. What’s driving them?
3. How are your competitors addressing the trends?
4. How are you addressing them?
5. What should you be doing instead?

Big Picture

What are the trends?

Is your market growing or shrinking?
What are your competitors up to?
How will social and business trends affect your prospects?

Big Picture

What’s driving them?

If you can visualize the trends 2-3 years out, you’re on top of the game.

Image of mobile phone with social icons

Big Picture

How are your competitors addressing the trends?

Your competition is working hard to position your offering below theirs. However, every one of your competitors has a blind spot and it’s your job to find it and exploit it.

Big Picture

How are you addressing the trends?

New products, entering new markets, new buyers, working remotely, sales and marketing technology are critical to your ability to compete. 

Image of mobile phone with social icons

Big Picture

How should you be addressing the trends?

It’s complex and costly to address every single new trend in the marketplace. How do you prioritize to your best strategic advantage? Sometimes an outside set of eyes can spot new, addressable advantages faster and more clearly.

We help with…

  • Market insight
  • Market positioning
  • Competitive strategy
  • Identifying and launching new growth initiatives
  • Gaining buy-in from sales

Popular papers and how-to’s

The bitter truth about your competitors and corporate brain freeze

Ready for it? Anyone can copy your product, service or solution (or create a better one) Anyone...

A case study in B2B go-to-market strategy

Silicon Valley company skips direct sales, focuses on partners sales presentation best...

Will The Dogs Like the Dog Food?

Discovering product/market fit Your product/market fit will determine whether you grow fast, slow...

Surge In B2B Tech Funding

More B2B technology companies secure funding to expand and enhance offerings.

Demand Gen Report

Have you tested your strategy lately?

How do you know your strategy will work? A set of tests to help you determine find out.

McKinsey Quarterly

Becoming a Scale Insurgent

Great article on what makes business ‘insurgents’ stand out and grow fast.

Bain & Company

Drucker's 10 Strategy Principles

B2B market strategy, insight and clarity from the late Peter Drucker.

Management Matters Network

Contact us

Location – Nashville, TN (U.S. Central Time)

 

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Harris CMO Partners
32306 N. Course VW
Franklin, TN 37067

(615) 200-6336

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