Tech & SaaS Market Strategy

Tech and SaaS market strategy, the competition and your positioning

Do you have the capacity to assess your market landscape objectively and plan wisely?

Our framework

1. What are the trends in your industry?
2. What’s driving them?
3. How are your competitors addressing the trends?
4. How are you addressing them?
5. What should you be doing instead?

Big Picture

What are the trends?

Is your market growing or shrinking?
What are your competitors up to?
How will social and business trends affect your prospects?

Big Picture

What’s driving them?

If you can visualize the trends 2-3 years out, you’re on top of the game.

Image of mobile phone with social icons

Big Picture

How are your competitors addressing the trends?

Your competition is working hard to position your offering below theirs. However, every one of your competitors has a blind spot and it’s your job to find it and exploit it.

Big Picture

How are you addressing the trends?

New products, entering new markets, new buyers, working remotely, sales and marketing technology are critical to your ability to compete.

Image of mobile phone with social icons

Big Picture

How should you be addressing the trends?

It’s complex and costly to address every single new trend in the marketplace. How do you prioritize to your best strategic advantage? Sometimes an outside set of eyes can spot new, addressable advantages faster and more clearly.

We help with…

  • Market insight
  • Market positioning
  • Competitive strategy
  • Identifying and launching new growth initiatives
  • Gaining buy-in from sales

Popular papers and how-to’s

Steve Jobs dressed in suit holding a red apple.

How Apple Competes…And Wins

How can you learn to create a strong competitive strategy? There are many lessons to take from how Steve Jobs did it at Apple. Read this deep dive into Apple’s wildly successful transformation from shambles to today’s $2.7 trillion market cap.

Market opportunity analysis guerrilla style.

Product Market Fit: Will The Dogs Like The Dog Food?

Market opportunity analysis using guerrilla market research can get you to a low-cost decision quickly on a new market idea.

Word map related to competitive intelligence.

Competitive Intelligence in Tech and SaaS

Competitive intelligence...ready for the truth? competition's getting tougher in 2023 alternatives...
Marketing audit for tech and SaaS

Marketing audit for tech and SaaS

As we move along in 2023, more of my clients are asking ‘why are we doing what we’re doing?’, when it comes to marketing.

A marketing audit for tech and SaaS companies addresses ‘why change’ and ‘why now’.

read more

Surge In B2B Tech Funding

More B2B technology companies secure funding to expand and enhance offerings.

Demand Gen Report

Have you tested your strategy lately?

How do you know your strategy will work? A set of tests to help you determine find out.

McKinsey Quarterly

Becoming a Scale Insurgent

Great article on what makes business ‘insurgents’ stand out and grow fast.

Bain & Company

Drucker's 10 Strategy Principles

B2B market strategy, insight and clarity from the late Peter Drucker.

Management Matters Network

Contact us

Location – Nashville, TN (U.S. Central Time)


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Harris CMO Partners
Nashville, Tennessee, USA

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