Tech & SaaS Market Strategy
Tech and SaaS market strategy, the competition and your positioning
Do you have the capacity to assess your market landscape objectively and plan wisely?
Our framework
1. What are the trends in your industry?
2. What’s driving them?
3. How are your competitors addressing the trends?
4. How are you addressing them?
5. What should you be doing instead?
Big Picture
What are the trends?
Is your market growing or shrinking?
What are your competitors up to?
How will social and business trends affect your prospects?
Big Picture
What’s driving them?
If you can visualize the trends 2-3 years out, you’re on top of the game.
Big Picture
How are your competitors addressing the trends?
Your competition is working hard to position your offering below theirs. However, every one of your competitors has a blind spot and it’s your job to find it and exploit it.
Big Picture
How are you addressing the trends?
New products, entering new markets, new buyers, working remotely, sales and marketing technology are critical to your ability to compete.
Big Picture
How should you be addressing the trends?
It’s complex and costly to address every single new trend in the marketplace. How do you prioritize to your best strategic advantage? Sometimes an outside set of eyes can spot new, addressable advantages faster and more clearly.
We help with…
- Market insight
- Market positioning
- Competitive strategy
- Identifying and launching new growth initiatives
- Gaining buy-in from sales
Popular papers and how-to’s
Product Market Fit: Will The Dogs Like The Dog Food?
Market opportunity analysis using guerrilla market research can get you to a low-cost decision quickly on a new market idea.
Competitive Intelligence in Tech and SaaS
Competitive intelligence...ready for the truth? competition's getting tougher in 2023 alternatives...
Marketing audit for tech and SaaS
As we move along in 2023, more of my clients are asking ‘why are we doing what we’re doing?’, when it comes to marketing.
A marketing audit for tech and SaaS companies addresses ‘why change’ and ‘why now’.
Surge In B2B Tech Funding
More B2B technology companies secure funding to expand and enhance offerings.
Demand Gen Report
Have you tested your strategy lately?
How do you know your strategy will work? A set of tests to help you determine find out.
McKinsey Quarterly
Becoming a Scale Insurgent
Great article on what makes business ‘insurgents’ stand out and grow fast.
Bain & Company
Drucker's 10 Strategy Principles
B2B market strategy, insight and clarity from the late Peter Drucker.
Management Matters Network
Contact us
Location – Nashville, TN (U.S. Central Time)
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Harris CMO Partners
Nashville, Tennessee, USA