Mike Harris on BRX Business Radio

Southern Cities’ Tech Scene vs. West Coast/Silicon Valley

What are the differences in U.S. southern cities’ tech scenes compared to the west coast and Silicon Valley?

A must-listen for tech companies in the South. From an experienced W. Coast tech executive who relocated to Nashville, TN.

Data and biscuits!

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SaaS | UCaaS | Enterprise Software | Healthtech | Data Storage & Networking | Claims Processing | Data Analytics | E-Commerce | Maritime Tech | Wireless Network Systems | Universities | Manufacturing | Agriculture | Construction

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Location – Nashville, TN (U.S. Central Time)

 

Website content and all attachments are the property of Harris CMO Partners LLC  2022

Harris CMO Partners
Nashville, Tennessee, USA

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The rise of the part-time Chief Marketing officer in tech

There has been a growing demand for part-time CMOs, also known as fractional CMOs, in large enterprises where transitional or short-term functional leadership roles need to be filled. According to a recent report by the CMO Council sponsored by part-time CMO service provider Chief Outsiders, this need is due to CMO transitions, lack of specific skill sets, new competitive market conditions, diversification, market expansion, restructuring, acquisition, rapid growth, or a changing business model.

Marketing team reorganisation (62%), CMO termination or leadership failure (50%), and global expansion or new market entry (48%) were the top three reasons why business leaders are turning to part-time CMOs for help. These reasons stem from the fact that modernisation of marketing organisation, systems and operation is required to ensure the company is able to meet consumers’ needs.

graphic showing uses for part time CMOs

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We've helped clients in:

SaaS | UCaaS | Enterprise Software | Healthtech | Data Storage & Networking | Claims Processing | Data Analytics | E-Commerce | Maritime Tech | Wireless Network Systems | Universities | Manufacturing | Agriculture | Construction

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Location – Nashville, TN (U.S. Central Time)

 

Website content and all attachments are the property of Harris CMO Partners LLC  2022

Harris CMO Partners
Nashville, Tennessee, USA

Privacy Policy

How Apple stomped its #1 competitor…

In 1997 Apple was in a shambles.

That was the year Michael Dell, riding the coattails of a brilliant distribution strategy and booming laptop sales, stated that if ran Apple he’d shut it down and return the money to the shareholders.

This paper unpacks aspects of Apple’s marketing strategy including how it makes key management decisions in new product development, new markets, customer loyalty and others.

Read this to gain an understanding of Apple’s truly unique competitive strategy…how it leverages its strengths and compensates for weaknesses. A highlight of the paper is how Apple took on consumer electronics giant Sony to create a market cap that is now ten times that of Sony’s. 

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We've helped clients in:

SaaS | UCaaS | Enterprise Software | Healthtech | Data Storage & Networking | Claims Processing | Data Analytics | E-Commerce | Maritime Tech | Wireless Network Systems | Universities | Manufacturing | Agriculture | Construction

Contact us

Location – Nashville, TN (U.S. Central Time)

 

Website content and all attachments are the property of Harris CMO Partners LLC  2022

Harris CMO Partners
Nashville, Tennessee, USA

Privacy Policy