How Apple stomped its #1 competitor…
This paper unpacks aspects of Appleās marketing strategy including how it makes key management decisions in new product development, new markets, customer loyalty and others.
Read this to gain an understanding of Appleās truly unique competitive strategy…how it leverages its strengths and compensates for weaknesses. A highlight of the paper is how Apple took on consumer electronics giant Sony to create a market cap that is now ten times that of Sonyās.

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Harris CMO Partners
Nashville, Tennessee, USA