by HarrisCMOPartners | Nov 2, 2020 | B2B Strategy, Chief Marketing Officer
Ready for it? Anyone can copy your product, service or solution (or create a better one) Anyone can get it made, at whatever scale is needed. Anyone can reach a target audience and convert qualified prospects Recently I’ve been pondering why some clients hit the...
by HarrisCMOPartners | Jan 21, 2020 | B2B Strategy
Discovering Product/Market Fit Will the dogs like the dog food? Your product/market fit will determine whether you grow fast, slow or not at all. Remember, a B2B product or service exists for only two reasons: saves time saves money You must prove to yourself and your...
by HarrisCMOPartners | Sep 2, 2019 | B2B Strategy
Your Hidden Competitors Your competitors are increasing. Some are well hidden. Young companies today have access to astounding shared resources for designing and manufacturing products more quickly and efficiently than ever before.? Take, for example, car design and...
by HarrisCMOPartners | Jul 22, 2019 | B2B Strategy
Your competitors are increasing. Are they invisible? Young companies today have access to astounding shared resources for designing and manufacturing products more quickly and efficiently than ever before. Plus new developments, such as global sourcing centers, are...
by HarrisCMOPartners | May 2, 2017 | B2B Strategy
Up-and-coming users of blue ocean strategy are changing?industries or product categories burdened by legacy capital costs, stagnant corporate thinking and obvious or latent customer dissatisfaction. Blue ocean strategy is a plan of action aimed at...
by HarrisCMOPartners | Feb 9, 2017 | B2B Strategy
Market opportunity analysis using simple guerrilla market research can help you make decisions quickly on a new product concept or other idea. New products and services are the lifeblood of every company. Many marketers, however, are unaware that fast, low cost...
