by HarrisCMOPartners | Aug 7, 2016 | CMO Corner
Because August is a pivotal month for demand generation planning, the focus is on assessing your year-to-date metrics and the current skill sets and capabilities of your resources. Here is a CMO planning checklist to help you get oriented. CMO Planning Checklist Many...
by HarrisCMOPartners | Jul 25, 2016 | CMO Corner
We’re seeing a shift toward more cooperation between sales and marketing, driven largely by the payoffs from shorter sales cycles. Why Do It? CEOs want to see direct linkage between revenue and what sales and marketing are producing every day. Today...
by HarrisCMOPartners | Jun 27, 2016 | CMO Corner, Demand Generation
Sales focused B2B companies are focusing plenty of resources on digital marketing. Top demand generation tactics are email, website improvements and search engine optimization. To understand where companies focus resources, B2B demand generation research firm Ascend2...