CMO Checklist for August 2016

Because August is a pivotal month for demand generation planning, the focus is on assessing your year-to-date metrics and the current skill sets and capabilities of your resources. Here is a CMO planning checklist to help you get oriented. CMO Planning Checklist Many...

Ending The War Between Sales and Marketing

We’re seeing a shift toward more cooperation between sales and marketing, driven largely by the payoffs from shorter sales cycles. Why Do It? CEOs want to see direct linkage between revenue and what sales and marketing are producing every day. Today...