Prospecting & Marketing Audit for Tech & SaaS Companies
✔︎ Improve sales prospecting outcomes
✔︎ Increase odds for 2023 EOY results
✔︎ Know how you’ll get there
✔︎ Custom roadmap for always improving
✔︎ Typical cost is $10-15K
The 2 Week Peek
What outcomes are you getting?
SQLs | Quarterly Revenue Growth | Organic Traffic | Conversions | Cost Per Lead | Social Media Engagement | Marketing ROI
Why the 2-Week-Peek?
Questionable prospecting and marketing results
Unreliable sales pipe
Market reach and penetration stalled
Volume and quality of leads has slowed
Marketing audit 2-week journey
Chart current and past results
Review performance metrics (we can discover)
Marketing’s impact on sales numbers
Find gaps in skillsets, tools, activities
Detailed map of improvements in campaigns, timing, conversions and more
Prospecting & Marketing Audit Outcomes
Improved odds for hitting 2023 revenue targets
Know exactly how you will get there
Know what to expect and improve forecasting
Know how to meaure, adjust and continue improving throughout 2023
How can you get faster, better conversions from prospects?
Sales Qualified Leads
Is your marketing generating enough SQLs to fill the pipe?
Return on Investment
Do you know the ROI on marketing spend?
The CMO Survey – September 2022
Use a marketing audit to make every prospecting and marketing dollar count!
Marketing’s Top Priorities in 2023
In marketing across all industries, The 2023 CMO Survey shows top priorities for marketing departments.
- Brand 94.1% 94.1%
- Advertising 92% 92%
- Digital marketing 91% 91%
- Social media 81% 81%
- Promotion 78% 78%
- Marketing analyics 77% 77%
- Positioning 77% 77%
- Marketing research 74% 74%
- Public relations 71% 71%
- Lead generations 63% 63%
- Freemium trials 9% 9%
- Other 5% 5%
What are the top B2B spending priorities?
Marketing budgets and priorities have changed a lot since 2022. Economic headwinds have buffeted B2Bs.
Areas targeted for more spending.
- Marketing ops/technology 44% 44%
- Customer marketing, cross sell, up sell 39% 39%
- Product marketing/strategy 37% 37%
- Sales enablement 37% 37%
Areas targeted for less spending.
- Field or event marketing 20% 20%
- Content creation/strategy 18% 18%
- Product marketing/strategy 18% 18%
- Communications 18% 18%
Prospecting & Marketing Audits
✔︎ Audits have a specific function.
✔︎ Accounting and financial audits are well known, and used regularly.
✔︎ Growth companies also use sales and marketing audits at least annually.
✔︎ Our prospecting and marketing audits are always with a view toward sales.
✔︎ Prospecting and marketing audits help guide internal teams and inform investors and boards.
SaaS/Tech Marketing & Prospecting News
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Location - Nashville, TN (U.S. Central Time)
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Harris CMO Partners
Nashville, Tennessee, USA