B2B Marketology, April 2017

A publication from Harris CMO Partners Demand Gen B2B – In This Issue: Social selling strategy Marketing fraudsters, a case study Ending the war between sales & marketing Upcoming?B2B webinars and conferences Great new articles from around the web Click on...

Ending The War Between Sales and Marketing

We’re seeing a shift toward more cooperation between sales and marketing, driven largely by the payoffs from shorter sales cycles. Why Do It? CEOs want to see direct linkage between revenue and what sales and marketing are producing every day. Today...