by HarrisCMOPartners | Feb 21, 2017 | Metrics and Reporting
February is marketing metrics month for B2B marketers. January results are in the bag and February is an ideal time to start checking the assumptions in your 2017 strategy. ?Focus on these marketing metrics, applying YTD comparisons if you have last year?s metrics....
by HarrisCMOPartners | Jun 28, 2015 | Metrics and Reporting
Business-to-business marketing conversations have shifted noticeably toward demand generation metrics. Activities that lead to sales conversations and revenue are important and can be measured. For the small to mid-size B2B this is often a new undertaking. Not the...
