Recent Posts From Chief Marketing Officer

Perfect public relations response from American Airlines…

This couldn’t have been more timely…American Airlines’ perfect public response to yesterday’s video’d and shared passenger incident.

Social media or public relations crisis? Fix it with some common sense…quickly.

Remember, today’s marketplace is merciless toward companies perceived as cruel, insensitive or uncaring, even if the perception is wrong.

B2B Marketology, April 2017

Demand gen B2B articles, tips and how-to’s from Harris CMO Partners. In this issue: social selling, marketing fraudsters, upcoming B2B events and more!

B2B Social Selling & Marketing Strategy

By Phil Morettini, PJM Consulting As we sit here in 2017, sales and...

Marketing automation driving you nuts? What clients are saying…

Marketing automation driving you nuts? Go cheap at first and make sure your CEO and top sales/marketing execs back you up.

Marketing Metrics Your CEO Will Love

February is marketing metrics month. Use these tools to gather and calculate marketing data.