Recent Posts From Chief Marketing Officer

B2B Marketology, June 2017

Isn’t B2B marketing like Glengarry Glen Ross? Technology, sales methods and purchasing behavior have done a student body right in the last 10 years leaving a ton of B2B sales and marketing professionals scratching their heads.

2017 Content Marketing Report

Best content marketing benchmarking report so far in 2017! Lots of data on who’s doing what plus the results they’re getting. From #ContentMarketingInstitute, #MarketingProfs and #Brightcove.

B2B Marketology, May 2017

Great demand gen articles for B2B marketing professionals. Keep up with the...

The new users of blue ocean strategy…some successful, some not

The new users of blue ocean strategy are disrupting industries…some successful, some not.

Perfect public relations response from American Airlines…

This couldn’t have been more timely…American Airlines’ perfect public response to yesterday’s video’d and shared passenger incident.

Social media or public relations crisis? Fix it with some common sense…quickly.

Remember, today’s marketplace is merciless toward companies perceived as cruel, insensitive or uncaring, even if the perception is wrong.