Recent Posts From Chief Marketing Officer

Marketing automation driving you nuts? What clients are saying…

Marketing automation driving you nuts? Go cheap at first and make sure your CEO and top sales/marketing execs back you up.

Marketing Metrics Your CEO Will Love

February is marketing metrics month. Use these tools to gather and calculate marketing data.

You’ve finally reached the C-Suite in a complex sale…now what?

If you are on the phone, a webinar, or in person, and you have only minutes with a c-suite executive, what do you say to keep on track and be professional?

B2B marketing interview questions

17 Questions To Ask A Marketing Candidate…& Answers to Look...

Market Opportunity Analysis: Will The Dogs Like The Dog Food?

Market opportunity analysis using guerrilla market research can get you to a low-cost decision quickly on a new market idea.

Ending The War Between Sales and Marketing

Sales and marketing automation are driving both departments to work much closer together. Studies have shown that cooperation between sales and marketing reduces sales costs.