Harris CMO Partners

Chief Marketing Officer: What do I do with tech or SaaS marketing in a recession?

Your role as Chief Marketing Officer means you are responsible to your company for keeping up with macroeconomic trends, and adjusting your efforts and spend accordingly.

Listen to this podcast to learn how to identify and respond to market and business environment changes quickly!

Chief Marketing Officer services and support for tech and SaaS

Chief Marketing Officer services and support, on demand. Most of our clients are in tech and SaaS. We do everything you’d expect a polished CMO to do for tech companies. Interim, fractional and project work.

Introducing The 2-Week-Peek

You are a Chief Executive Officer or Chief Marketing Officer. Do you wonder if you’re getting the maximum return from prospecting and marketing spend?

This two week project is a thorough audit of a prospect’s conversion points with your company.

We look at:

  1. Offers and messaging
  2. Good use of tools and technology
  3. Required skillsets and capabilities
  4. Necessary teamwork and processes
  5. Effective segmentation and targeting

Why do this?

Review details, including cost, here.

Do you really think the problem is sales?

Customers, not markets, buy your products, so it’s critical that you provide the right offers at the right price and time through the most effective channels.

We help you develop and execute an effective and pragmatic tech or SaaS market strategy that’s rooted in a deep understanding of market dynamics.

Our Chief Marketing Officer services combine deep functional expertise in tech and SaaS sales, marketing, pricing and product management with a rich collection of tools and benchmarks. We address key organizational issues including hiring, skillsets and capabilities and marketing turnarounds.

We've helped clients in:

SaaS | UCaaS | Enterprise Software | Healthtech | Data Storage & Networking | Claims Processing | Data Analytics | E-Commerce | Maritime Tech | Wireless Network Systems | Universities | Manufacturing | Agriculture | Construction

Big Picture

Chief Marketing Officer Planning

Expanding routes to market, expanding into new verticals, expanding into new geographies, expanding market reach in existing geographies, expanding inside key accounts, brand investment for future cash flow, people planning

Doing

Market Strategy

Competitor analysis, marketing plans, marketing channels, market segmentation, buyer personas, messaging, content, story, conversion journeys

Image of mobile phone with social icons

Scaling

Marketing Operations

Alignment with sales, predictive hiring, upgrading skillsets and capabilities, CRM and marketing automation, making sense of data, collaborative platforms, digital sales playbooks, workflows, metrics, collaboration platforms

Chief Marketing Officer Approach

You may not see your issue …but we do.

Our experience, skillsets and capabilities evolved over many years in B2B sales and marketing. And we’re diligent about staying current.

We assess quickly and give you fast, direct recommendations that move your growth initiatives to the next level.

We can also help you execute successfully.

 

What clients say

DataFrameworks is a Silicon Valley data storage company. Harris CMO Partners helped us get established with strategic partners by delivering solid B2B partner marketing. We were acquired by DellEMC.
Marianne Zuhorski

VP Sales, DataFrameworks/DellEMC

We are in the health tech industry. Mike’s company helped us establish a firm marketing foundation in a complex marketplace. This new advantage helped grow our sales funnel and position us to be acquired by a strategic partner.

James F. Baxter

CEO, Medarchon

Mike is interviewed on Nashville Business Radio, comparing the tech scene in Nashville to Silicon Valley and the west coast.

April 7 – In this episode, we talk about being a SaaS CMO, the next wave of wealth creation in tech, and more.

B2B Chief Marketing Officer Services and Support

Popular videos, papers and how-to’s

The rise of the part-time Chief Marketing officer in tech

There has been a growing demand for part-time CMOs, also known as fractional CMOs, in large...

B2B Chief Marketing Officer Services & Support - FAQs

Is your work guaranteed?

Yes. Once we begin working for you, our pay depends on your satisfaction with the progress to date.

What kind of clients do you work with?

Our clients are mostly tech and SaaS companies with annual revenues of $10-500 million. We always work directly with the CEO, CRO and/or CMO.

What is your turnaround time?

Fast. We employ experts in many time zones so we can continue working while you sleep. Project and deliverables timing is stated in our letter of agreement.

How do you invoice?

We invoice you for a reasonable retainer to begin the project. After that, we invoice monthly, depending on your satisfaction with the work.

What are your qualifications as a Chief Marketing Officer?

Mike Harris is an experienced tech CMO with many years of successful executive experience on the west coast. Prior to founding Harris CMO Partners, Mike served as Chief Marketing Officer, Senior VP Marketing and Business Development, and Senior VP Marketing and Investor Relations (NASDAQ:NM company).

He has served in executive roles for companies with $100 million in revenue and up, including Fortune 500, with operating experience in North and South America, Europe and Asia.

At the start of his career he served as a management consultant with PriceWaterhouse Coopers in their Atlanta office.

Mike holds an MBA from The Owen Graduate School of Management at Vanderbilt University.

Contact us

Location – Nashville, TN (U.S. Central Time)

 

Website content and all attachments are the property of Harris CMO Partners LLC  2021

Harris CMO Partners
32306 N. Course VW
Franklin, TN 37067

(615) 200-6336

Privacy Policy