Harris CMO Partners

SQLs do not belong in your pipe, until…

…a real sales convo has taken place

Accurate, reliable sales pipes are vital. Sales pipes are used to forecast revenue, which CEOs and CFOs rely on to inform investors, employees, the business media and more.

Listen to this podcast to learn what to do with MQLs and SQLs. Hint: MQLs never belong in a sales pipe!

B2B Chief Marketing Officer services and support

B2B Chief Marketing Officer services and support, on demand. Most of our clients are in SaaS. We do everything you’d expect a polished CMO to do for tech companies. Interim, fractional and project work.

Introducing The 2-Week-Peek

You are a SaaS company revenue driver. Are you wondering if you’re getting the maximum return from prospecting and marketing efforts?

This two week project is a thorough audit of a prospect’s conversion points with your company.

We look at:

  1. Offers and messaging
  2. Good use of tools and technology
  3. Required skillsets and capabilities
  4. Necessary teamwork and processes
  5. Effective segmentation and targeting

Why do this?

Review details, including cost, here.

Do you really think the problem is sales?

Customers, not markets, buy your products, so it’s critical that you provide the right offers at the right price and time through the most effective channels.

We help you develop and execute an effective and pragmatic B2B market strategy that’s rooted in a deep understanding of your customers.

We combine deep functional expertise in B2B sales, marketing, pricing and product management with a rich collection of tools and benchmarks, and we address the key organizational issues (including salesforce mobilization and change management) essential to making sure you achieve and sustain great results.

We've helped clients in:

SaaS | UCaaS | Enterprise Software | Healthtech | Data Storage & Networking | Claims Processing | Data Analytics | E-Commerce | Maritime Tech | Wireless Network Systems | Universities | Manufacturing | Agriculture | Construction

Big Picture

Planning

Expanding routes to market, expanding into new verticals, expanding into new geographies, expanding market reach in existing geographies, expanding inside key accounts, brand investment for future cash flow, people planning

Doing

Market connection

Marketing plans, marketing channels, market segmentation, buyer personas, messaging, content, story, conversion journeys

Image of mobile phone with social icons

Scaling

Marketing operations

Alignment with sales, predictive hiring, upgrading skillsets and capabilities, CRM and marketing automation, making sense of data, collaborative platforms, digital sales playbooks, workflows, metrics, collaboration platforms

Our Approach

You may not see your issue …but we do.

Our experience, skillsets and capabilities evolved over many years in B2B sales and marketing. And we’re diligent about staying current.

We assess quickly and give you fast, direct recommendations that move your growth initiatives to the next level.

We can also help you execute successfully.

 

What clients say

DataFrameworks is a Silicon Valley data storage company. Harris CMO Partners helped us get established with strategic partners by delivering solid B2B partner marketing. We were acquired by DellEMC.
Marianne Zuhorski

VP Sales, DataFrameworks/DellEMC

We are in the health tech industry. Mike’s company helped us establish a firm marketing foundation in a complex marketplace. This new advantage helped grow our sales funnel and position us to be acquired by a strategic partner.

James F. Baxter

CEO, Medarchon

Mike is interviewed on Nashville Business Radio, comparing the tech scene in Nashville to Silicon Valley and the west coast.

April 7 – In this episode, we talk about being a SaaS CMO, the next wave of wealth creation in tech, and more.

B2B Chief Marketing Officer Services and Support

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B2B Chief Marketing Officer Services & Support - FAQs

Is your work guaranteed?

Yes. Once we begin working for you our pay depends on your satisfaction with the progress to date.

What kind of clients do you work with?

Our clients are mostly tech and manufacturing companies with annual revenues of $10-500 million. We always work directly with the CEO, business unit leader or head of sales or marketing.

What is your turnaround time?

Fast. We employ experts in many time zones so we can continue working while you sleep. Project timing is stated in our letter of agreement.

How do you invoice?

We invoice you for a reasonable retainer to begin the project. After that we invoice in arrears depending on your satisfaction with the work.

What is your experience?

All of us are experienced CMOs and/or CROs. We have led sales and marketing at private and public companies listed on the NASDAQ:NM, NYSE and others.

Contact us

Location – Nashville, TN (U.S. Central Time)

 

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Harris CMO Partners
32306 N. Course VW
Franklin, TN 37067

(615) 200-6336

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