innovative b2b marketing help
for determined SMBs…
and projects
strategy
audit
acquisition
coach
branding
I've helped clients in:
SaaS | UCaaS | Enterprise Software | Healthtech | Data Storage & Networking | Claims Processing | Data Analytics | E-Commerce | Commercial Real Estate | Maritime Tech | Wireless Network Systems | Universities | Manufacturing | Agriculture | Construction
CMO Services & Projects
- Team builder and coach
- Positioning and branding
- Marketing automation and CRM
- Demand gen campaigns
Market Strategy
- Go-to-market
- Market expansion
- Market reach and penetration
- Competitive analysis
Marketing Audits
The 2-Week-Peek is an analytic trek through your prospecting and marketing value chain.
- getting questionable results?
- sales pipe not reliable?
- market reach and penetration stalled?
- volume and quantity of SQLs slowed?
Talent Management
Putting the right team in place.
- technical marketing skills
- technology skills
- communicating with people
- work ethic
Marketing Coach
Individuals or Teams
- thinking strategically
- growing technical marketing skills
- applying technology effectively
- building leadership skills and confidence
Executive Branding
One of the best ways to differentiate yourself or your company.
- give people reasons to connect
- showcase domain expertise
- focused content linked to outcomes
- grow awareness and market reach
Big Picture
Marketing Plan Pivots
If pivoting is critical to sports, isn’t it critical to your business?
Routes to market, new verticals, new territories, market reach, key accounts, product launches.
Altogether, a good on-demand B2B marketing chief can help you visualize pivots, and make sure they work.
Doing
Marketing Operations
Typically, it takes a sleeves-rolled-up B2B chief marketing officer to upgrade marketing components and optimize marketing spend.
Marketing plans, marketing channels, market segmentation, buyer personas, messaging, content, story, conversion journeys, people planning.
It’s all about mapping your budget to what’s working in 2023.
Smart Moves
Growing & Scaling
The ROI of a strong B2B chief marketing officer who already knows what’s working (and what’s not) can be eye-popping.
People, automations, data mining, platforms, playbooks, workflows, metrics. There’s a lot of levers and pulleys.
Why not use someone who already knows?
Blog & Podcasts
Podcasts spark ad hoc thinking, which often
leads to amazing creativity for the listener.
Something in a person’s tone, inflection and
word choice will resonate with others.
Podcasting gives us freedom to speak and sound just like who we are.
In a world that insists on authenticity, that’s money.
1-Minute Audio Clips
how tech wealth is created
failure is nothing
the tech community
thinking strategically
What clients say
We are in the health tech industry. Mike’s company helped us establish a firm marketing foundation in a complex marketplace. This new advantage helped grow our sales funnel and position us to be acquired by a strategic partner.
Some clients…
Learn & Grow Podcasts
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Location – Nashville, TN (U.S. Central Time)
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Location – Nashville, TN (U.S. Central Time)
Website content and all attachments are the property of Harris CMO Partners LLC 2023
Harris CMO Partners LLC
Nashville, Tennessee, USA