Hi, I’m Mike…

Need a proven B2B Chief Marketing Officer to run the race with you?

Get ready for smart, affordable marketing approaches that step up your tech or SaaS business.

Get the blueprint (free) I use to create compelling marketplace offers for tech and SaaS solutions.

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Mike Harris of Harris CMO Partners.

Great marketing is like great paella…all about what’s in it.

I've helped clients in:

SaaS | UCaaS | Enterprise Software | Healthtech | Data Storage & Networking | Claims Processing | Data Analytics | E-Commerce | Maritime Tech | Wireless Network Systems | Universities | Manufacturing | Agriculture | Construction

No long term contracts

On-Demand B2B Marketing Chief

Part Time – Remote

Leading Teams of up to 10 People

  • Align vision with the marketplace.
  • Fine tune creative and execution
  • Help with proper use of martech and CRM 

And more…

On site or remote

On site or remote

The 1 Day Tune-Up

8 hours of marketing review & recommendations

Requires team participation

  • Includes full review of your current results prior to meeting
  • Day long Q&A with your team
  • Whiteboard planning and examples

And more…

In & Out Project

The 2-Week-Peek

Prospecting & Marketing Audit

Know where you’re going and how you’ll get there

  • Meticulous inspection
  • 9 critical focus areas
  • Document gaps in skillsets, tools, execution
  • Customized improvements roadmap

And more…

Is the problem really sales?

Or is it your B2B marketing chief approach?

✔︎ Tech and SaaS sales people need all the help they can get.

✔︎ Marketing’s role is to team play with Sales.

✔︎ In 2023, tech and SaaS sales are complex, often including purchasing and other non-tech professionals

✔︎ And too many media channels to count.

✳️ Marketing must get to the point, generate constant engagement, and produce measurable revenue results.

Business meeting with people around a conference table.
Two women soccer players pivoting.

Big Picture

Marketing Plan Pivots

If pivoting is critical to sports, isn’t it critical to your business?

Routes to market, new verticals, new territories, market reach, key accounts, product launches.

Altogether, a good on-demand B2B marketing chief can help you visualize pivots, and make sure they work.

Doing

Marketing Operations

Typically, it takes a sleeves-rolled-up B2B chief marketing officer to upgrade marketing components and optimize marketing spend.

Marketing plans, marketing channels, market segmentation, buyer personas, messaging, content, story, conversion journeys, people planning.

It’s all about mapping your budget to what’s working in 2023.

B2B Chief Marketing Officer, sleeves rolled up and ready to work.
African American man doing sports training.

Scaling

Efficency in Growing & Scaling

Anyone who’s ever trained for a sport knows failure is nothing.

However, the ROI of a strong B2B chief marketing officer who already knows what’s working (and what’s not) can be eye-popping.

People, automations, data mining, platforms, playbooks, workflows, metrics. There’s a lot of levers and pulleys with which to keep up.

Efficiency in B2B marketing can always be improved.

B2B marketing team meeting, men and women at table.

People

Marketing Organizations

Technical marketing skills, technology skills, culture fit, team communicating, work ethic, creativity, resilience.

These are the hallmarks of a strong marketing team.

A B2B marketing executive knows how to find and interview good people for your team.

As a matter of fact, you can use my system for interviewing people. Free. Not gated.

Just click and use. I would enjoy hearing your feedback.

Aligning vision with the marketplace

You may not see your issue…

But I do.

Numbers tell the truth. Most B2B marketing problems relate to not keeping up.

In 2023, marketing is evolving relentlessly. Skillsets, capabilities, tools, strategies and much more must be periodically assessed and adjusted.

My value is in assessing your situation quickly and giving you actionable recommendations that take your growth initiatives to the next level.

Let’s schedule a phone or Zoom chat to talk about your objectives.

What clients say

DataFrameworks is a Silicon Valley data storage company. Harris CMO Partners helped us get established with strategic partners by delivering solid B2B partner marketing. We were acquired by DellEMC.
Marianne Zuhorski

VP Sales, DataFrameworks/DellEMC

We are in the health tech industry. Mike’s company helped us establish a firm marketing foundation in a complex marketplace. This new advantage helped grow our sales funnel and position us to be acquired by a strategic partner.

James F. Baxter

CEO, Medarchon

A Few Clients

Logo DataFrameworks
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Learn & Grow Podcasts

Podcast 🎙 SaaS Marketing Mastery

Navigate a market downturn with this 5-step framework.

To create a winning product you have to know the ins and outs of the market.

If you want more ideas on market evaluations and marketing, check out my full interview with Mike on episode 143 of the Business Growth Accelerator Show!

Podcast 🎙 Nashville vs. Silicon Valley

🎙What You Will Learn in This Podcast

✔︎ The Nashville tech community vs. Silicon Valley tech community
✔︎ The changing nature of sales and marketing
✔︎ The emergence of the global platform economy

Podcast 🎙 SaaS Marketing Mastery

Welcome to the first episode of Saas Marketing Mastery. In this introductory episode, guest host Miles Veth introduces the show’s host Mike Harris who is the Founder and Consulting Principal at Harris CMO Partners. In this podcast, Mike will divulge more about his career and what it takes to market within the Saas landscape.

SaaS/Tech Marketing & Prospecting News

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