Harris CMO Partners
The CMO Survey – September 2022
In a decelerating economy, make every marketing dollar ring with precision.
Ready for some fresh thinking with a laser focus on budget, P&L and efficiency? Perhaps a new marketing quarterback with Silicon Valley experience can help.
Chief Marketing Officer services and support for tech and SaaS
Chief Marketing Officer services and support, on demand. Most of our clients are in tech and SaaS. We do everything you’d expect a polished CMO to do for tech companies. Interim, fractional and project work.
We've helped clients in:
SaaS | UCaaS | Enterprise Software | Healthtech | Data Storage & Networking | Claims Processing | Data Analytics | E-Commerce | Maritime Tech | Wireless Network Systems | Universities | Manufacturing | Agriculture | Construction
“Marketers have been misled to believe that an MQL has value…”
Your role as Chief Marketing Officer means you are responsible to your company for keeping up with short and long term trends, and adjusting your efforts and spend accordingly.
Listen to this podcast to learn how to identify and respond to market and business environment changes quickly!
Introducing The 2-Week-Peek
You are a Chief Executive Officer or Chief Marketing Officer. Do you wonder if you’re getting the maximum return from prospecting and marketing spend?
This two week project is a thorough audit of a prospect’s conversion points with your company.
We look at:
- Offers and messaging
- Good use of tools and technology
- Required skillsets and capabilities
- Necessary teamwork and processes
- Effective segmentation and targeting
Review details and cost here
Do you really think the problem is sales?
Customers, not markets, buy your products, so it’s critical that you provide the right offers at the right price and time through the most effective channels.
We help you develop and execute an effective and pragmatic tech or SaaS market strategy that’s rooted in a deep understanding of market dynamics.
Our Chief Marketing Officer services combine deep functional expertise in tech and SaaS sales, marketing, pricing and product management with a rich collection of tools and benchmarks. We address key organizational issues including hiring, skillsets and capabilities and marketing turnarounds.
Big Picture
Chief Marketing Officer Planning
Expanding routes to market, expanding into new verticals, expanding into new geographies, expanding market reach in existing geographies, expanding inside key accounts, brand investment for future cash flow, people planning
Doing
Market Strategy
Competitor analysis, marketing plans, marketing channels, market segmentation, buyer personas, messaging, content, story, conversion journeys
Scaling
Marketing Operations
Alignment with sales, predictive hiring, upgrading skillsets and capabilities, CRM and marketing automation, making sense of data, collaborative platforms, digital sales playbooks, workflows, metrics, collaboration platforms
Chief Marketing Officer Approach
You may not see your issue …but we do.
Our experience, skillsets and capabilities evolved over many years in B2B sales and marketing. And we’re diligent about staying current.
We assess quickly and give you fast, direct recommendations that move your growth initiatives to the next level.
We can also help you execute successfully.
What clients say
We are in the health tech industry. Mike’s company helped us establish a firm marketing foundation in a complex marketplace. This new advantage helped grow our sales funnel and position us to be acquired by a strategic partner.
Mike is interviewed on Nashville Business Radio, comparing the tech scene in Nashville to Silicon Valley and the west coast.
In this episode, we talk about being a SaaS CMO, the next wave of wealth creation in tech, and more.
Latest Podcast – Micro Clips
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Location – Nashville, TN (U.S. Central Time)
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Location – Nashville, TN (U.S. Central Time)
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Harris CMO Partners
Nashville, Tennessee, USA