Narratives and messaging that drive outcomes
From markets to boardrooms: executive writing that wins trust
I’m Mike Harris, a chief marketing officer turned solopreneur executive writer. Much of my career was spent in B2B and technology including data storage and enterprise and cloud software.
I help you find, create and share the stories that elevate your solutions and drive engagement.
Mike was very willing to dive in deep with us on complex B2B writing, joining us on Slack, collaborating and navigating client edits with us live. Deliverables were always on time, and communication was strong.
– 2025 Project, Fortune 500 Client
Meet Mike Harris
Executive Writer. Ghostwriter. Editor.
I have an uncommon blend of skills that help me stand out as an executive writer.
Early in my career I worked as a newspaper reporter, prior to entering business school. I kept my passion for outstanding writing and content during a long career in marketing, much of it as a chief marketing officer.
My expertise includes strategic marketing which helps me create communication strategies that align with client objectives and boost brand visibility. Client collaboration is easy for me and I working closely with businesses to develop their unique voice and messaging regardless of iterations.
Key Skills
Content creation and storytelling
with me you get…
- Excellent executive writing, clarity and precision: Concise, clear, and engaging content that conveys complex ideas simply. I avoid jargon overload while maintaining a professional tone suited for B2B and tech audiences.
- Storytelling: Compelling narratives to make technical content relatable, whether explaining a SaaS product or a complex tech solution. I use case studies, anecdotes, or customer success stories effectively.
- Adaptable Voice and Tone: Content tailored to different audiences (e.g., C-suite executives, IT managers, finance professionals, or end-users) while aligning with brand guidelines.
- SEO and Digital Writing Expertise: Content optimized for search engines using keyword research, meta descriptions, and proper formatting (e.g., headers, bullet points) to increase visibility.
- Editing and Proofreading: Polished, error-free content delivered on time. I have a keen eye for grammar, syntax, and style consistency.
Shorten B2B sales cycles?
Noise vs. Trust
According to recent industry analyses, information overload is protracting B2B buying cycles by up to 30%, turning what should be a streamlined process into a protracted slog. Forrester’s ongoing research highlights how this overload, combined with economic pressures, stalls nearly 90% of global B2B purchases, forcing teams to navigate not just vendor pitches but an avalanche of irrelevant noise.
Read more and see examples of B2B brands that are shortening sales cycles.
Executive Writer Solutions
Thought Leadership Articles
Ghost written articles that pull readers in, build trust and convey industry authority.
Whitepapers
White papers are more than just documents. They are strategic sales assets.
Solution Briefs
Engaging investor content including private placement memoranda and annual reports.
Marketing Content & Copy
Action oriented copy that meets buyers where they are in their journey.
Social Media
In today’s digital landscape, social media is a cornerstone of B2B and technology marketing.
Sales Guides
Tech and B2B sales are fast paced. Salespeople need clear, concise, and actionable guidance.
Executive Branding
Journey articles that pull the reader in and conclude with a strong CTA.
Executive Speechwriting
Captivating whitepapers that prove authority and can be styled for lay audiences.
Investor Communications
Engaging investor content including private placement memoranda and annual reports.
Insights, Articles and Client Examples
Schedule a Call
Set up a discovery call at a time that works well for you. No charge.
We can chat on the phone or use Zoom, Whatsapp, Google Meet, Facetime, Microsoft Teams or other app.
Send a Message
Quick Links
Top of Page
Home Page

