Narratives and messaging that drive outcomes
Portfolio, Blog & Client Examples
I am a B2B sales and marketing writer. Most of my clients are in technology and B2B. Clients enjoy working with me for my creativity, willing collaboration and quick responses.
Portfolio and Selected Projects
ColumnFive (Fortune 500 Client, 2025)
ColumnFive hired me to help a Fortune 100 finance company introduce an innovative new CAPEX financing solution to major manufacturers. I wrote two white papers and a thought leadership article explaining a complex offering in a style readable by both technical and lay audiences.
DellEMC
I was hired by the VP Partnerships at a growing Silicon Valley company to create solution guides, sales guides, press releases and executive profiles for their new partnership with DellEMC. Their offering was a new data file management system and their only marketing was content and trade shows. Soon after the new content was delivered, DellEMC made an offer for my client and the company was acquired.
MEDarchon
I was hired by MEDarchon’s CEO to elevate the company’s marketplace presence and drive new leads for sales. While leading all aspects of marketing I wrote articles, press releases and website copy to position MEDarchon as a top hospital technolgy solution for provider communications. Once the company was successfully past launch stage it was acquired by XSolis, a major provider of technology solutions to the healthcare industry.
GIVFUL
Similar to MEDarchon I was hired by GIVFUL’S CEO to establish this startup’s marketplace presence and drive awareness and interest. Givful’s SAAS platform employee volunteerism, charitable contributions and reporting.
I led all aspects of marketing including campaigns and writing articles, press releases and website copy that positioned GIVFUL as powerful HR software application. A major email campaign I created and launched added 20,000 new users in two months.
GIVFUL was named Tech Startup of the Year in 2020 by the Greater Nashville Technology Council and was acquired soon thereafter by isolved, a large company in the HR software market space.
What Clients Say
“DataFrameworks is a Silicon Valley data storage company. Mike helped us get established with strategic partners by delivering solid B2B partner marketing. We were acquired by DellEMC.”
Marianne Zuhorski
VP Sales, DataFrameworks & DellEMC
“Mike was very willing to dive in deep with us on complex B2B writing, joining us on Slack, collaborating and navigating client edits with us live. Deliverables were always on time, and communication was strong.“
ColumnFive
Vice President
“We are in the health tech industry. Mike’s company helped us establish a firm marketing foundation in a complex marketplace. This new advantage helped grow our sales funnel and position us to be acquired by a strategic partner.“
James F. (Butch) Baxter
CEO, MEDarchon
Key Skills
Content creation and storytelling
I have an uncommon blend of skills that help me stand out in the field of business writing.
Early in my career I worked as a newspaper reporter prior to entering business school. I kept my passion for outstanding writing and content during a long career in marketing, much of it as a chief marketing officer.
My expertise includes strategic marketing, where I develop communication strategies that align with client objectives and enhance brand visibility. I am adept at client collaboration, working closely with businesses to understand their needs and deliver customized content solutions.
Thought marketing and sales content, thought leadership articles and investor communications are crafted with precision, ensuring they effectively convey key messages and drive results.
Additionally, my experience in turnaround management and team leadership equip me with the ability to navigate complex business environments and deliver impactful writing solutions.
Examples – Client Work
Examples - my blog
Overcome B2B decision paralysis
The Content Marketing Institute’s 2025 benchmarks show that 73% of B2B buyers are swayed by well-crafted success stories, yet only 34% of companies leverage them effectively. Trend Micro’s localized, interactive cybersecurity case studies overcome B2B decision paralysis by building trust amid ad blindness. Companies adopting these strategies report 40% faster lead nurturing, proving that less noise and more value accelerate decisions. Read this 5-minute blogpost for more information and a solution.
Shorten B2B sales cycles? Noise vs. Trust
Sifting through vendor webinars, case studies, and comparison matrices feels like searching for a needle in a haystack made of confetti. The frustration is real and growing. Imagine a procurement director at a mid-sized fintech firm tasked with selecting a new CRM system…
Crafting visionary thought leadership: your practical guide
Creating thought leadership need not be difficult. First, start with an outline template that can be used over and over.
The following is my own custom version for creating thought leadership articles that resonate with and engage target audiences including hidden buyers.
Remember, hidden buyers consume authentic thought leadership at the same rate as key decision makers: 63%. No other B2B marketing outreach comes close.
How do hidden buyers think?
How hidden buyers think is gaining importance in B2B sales and marketing strategies. Unlike...
Why targeting hidden influencers in B2B sales makes sense
In the complex world of B2B sales, success often hinges on understanding the intricate web of decision-makers and influencers behind every purchase. If you’re a B2B or tech sales and marketing professional looking to elevate your strategy, this may be one article you can’t afford to miss.
Why artificial intelligence in B2B marketing?
Tech and SaaS markers who start adopting artificial intelligence in marketing will outflank their competitors.
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