Narratives and messaging that drive outcomes

Portfolio, Blog & Client Examples

I am a B2B sales and marketing writer. Most of my clients are in technology and B2B. Clients enjoy working with me for my creativity, willing collaboration and quick responses.

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Portfolio and Selected Projects

ColumnFive (Fortune 500 Client, 2025)

ColumnFive hired me to help a Fortune 100 finance company introduce an innovative new CAPEX financing solution to major manufacturers. I wrote two white papers and a thought leadership article explaining a complex offering in a style readable by both technical and lay audiences.

DellEMC

I was hired by the VP Partnerships at a growing Silicon Valley company to create solution guides, sales guides, press releases and executive profiles for their new partnership with DellEMC. Their offering was a new data file management system and their only marketing was content and trade shows. Soon after the new content was delivered, DellEMC made an offer for my client and the company was acquired.

MEDarchon

I was hired by MEDarchon’s CEO to elevate the company’s marketplace presence and drive new leads for sales. While leading all aspects of marketing I wrote articles, press releases and website copy to position MEDarchon as a top hospital technolgy solution for provider communications. Once the company was successfully past launch stage it was acquired by XSolis, a major provider of technology solutions to the healthcare industry.

GIVFUL

Similar to MEDarchon I was hired by GIVFUL’S CEO to establish this startup’s marketplace presence and drive awareness and interest. Givful’s SAAS platform employee volunteerism, charitable contributions and reporting.

I led all aspects of marketing including campaigns and writing articles, press releases and website copy that positioned GIVFUL as powerful HR software application. A major email campaign I created and launched added 20,000 new users in two months.

GIVFUL was named Tech Startup of the Year in 2020 by the Greater Nashville Technology Council and was acquired soon thereafter by isolved, a large company in the HR software market space.

What Clients Say

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“DataFrameworks is a Silicon Valley data storage company. Mike helped us get established with strategic partners by delivering solid B2B partner marketing. We were acquired by DellEMC.”

Professional black and white photo of business woman.

Marianne Zuhorski

VP Sales, DataFrameworks & DellEMC

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“Mike was very willing to dive in deep with us on complex B2B writing, joining us on Slack, collaborating and navigating client edits with us live. Deliverables were always on time, and communication was strong.“

ColumnFive

Vice President

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“We are in the health tech industry. Mike’s company helped us establish a firm marketing foundation in a complex marketplace. This new advantage helped grow our sales funnel and position us to be acquired by a strategic partner.“

Professional photo of smiling businessman.

James F. (Butch) Baxter

CEO, MEDarchon

Key Skills

Content creation and storytelling

I have an uncommon blend of skills that help me stand out in the field of business writing.

Early in my career I worked as a newspaper reporter prior to entering business school. I kept my passion for outstanding writing and content during a long career in marketing, much of it as a chief marketing officer.

My expertise includes strategic marketing, where I develop communication strategies that align with client objectives and enhance brand visibility. I am adept at client collaboration, working closely with businesses to understand their needs and deliver customized content solutions.

Thought marketing and sales content, thought leadership articles and investor communications are crafted with precision, ensuring they effectively convey key messages and drive results.

Additionally, my experience in turnaround management and team leadership equip me with the ability to navigate complex business environments and deliver impactful writing solutions.

Examples – Client Work

Examples - my blog

How Apple Competes…And Wins

2025 Aug 24

How can you learn to create a strong competitive strategy? There are many lessons to take from how Steve Jobs did it at Apple. Read this deep dive into Apple’s wildly successful transformation from shambles to today’s $2.7 trillion market cap.

Building Executive Brand Image

2025 Aug 17

Building an executive brand image is a hot topic these days. I’ve been in the c-suite for decades. Here are my thoughts on why this is now important for B2B.