A top tech & Saas Marketing Blog
by Mike Harris
Newsletter
Need easy system for B2B content?
Here is the best easy system for B2B content creation. Includes step-by-step, how to visualize ideas, and a real life tech company example.
CMO Executive Alignment
Why all these posts about CMO executives not aligning with their CEOs? Here’s what CMO executive alignment is all about.
Harris CMO Partners Sitemap
Why a sitemap? For the purposes of this article, we will focus on Sitemap Protocol 0.9 introduced by SiteMaps.org which is a standard, validated and used by Google and most other search engines. A Sitemap allows you to create a file hosted among the other files in...
How Apple Competes…And Wins
How can you learn to create a strong competitive strategy? There are many lessons to take from how Steve Jobs did it at Apple. Read this deep dive into Apple’s wildly successful transformation from shambles to today’s $2.7 trillion market cap.
Marketing audit for tech and SaaS
As we move along in 2023, more of my clients are asking ‘why are we doing what we’re doing?’, when it comes to marketing.
A marketing audit for tech and SaaS companies addresses ‘why change’ and ‘why now’.
How-To’s For Tech & SaaS Marketers
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Need easy system for B2B content?
Here is the best easy system for B2B content creation. Includes step-by-step, how to visualize ideas, and a real life tech company example.
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CMO Executive Alignment
Why all these posts about CMO executives not aligning with their CEOs? Here's what CMO executive alignment is all about.
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B2B go-to-market strategy
Partnering is often overlooked as a B2B go-to-market strategy. Here's how a tech company won big with a partners-only GTM plan.
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ROI Calculator for B2B Marketers
I designed this B2B Marketing ROI calculator from scratch. Use it to calculate marketing ROI for advertising, events, social media and ore. Six cal...
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Mike Harris on BRX Business Radio
Mike Harris is interviewed on Nashville Business Radio, comparing the tech scenes of Nashville and Silicon Valley.
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2022 Trends in Martech & CRM
What are the trends in martech and CRM? Read this to navigate an increasingly complex landscape.
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The tech or SaaS sales conversation…fix it with simple sound bites
Fix your B2B sales conversation with simple sound bites. Image of four people in a sales discussion.
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B2B Marketing ROI
Demand generation is that subset of marketing activities that leads directly to audience engagement and sales conversations. Another differentiatio...
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Harris CMO Partners
Nashville, Tennessee, USA