Insights, stories, & trends shaping today’s B2B marketing
by Mike Harris
Newsletter
Low and No-Cost Marketing Strategies for 2024!
Why aren’t small and mid-sized B2Bs maximizing low and no-cost marketing strategies? Here are 12 tingly ideas for your 2024 marketing plan!
B2B Marketing Benchmarks…put some sizzle in that plan!
CEOs want to see marketing benchmarks in those 2024 plans!Put some B2B marketing benchmarks in your 2024 plan to help it sizzle and make your CEO happy! Nothing says A+ credibility like benchmarking your performance against your industry and competitors. Here are 12...
CMO Executive Alignment
Why all these posts about CMO executives not aligning with their CEOs? Here’s what CMO executive alignment is all about.
Executive Branding…makes a big difference
Is there a reason B2B marketing can’t do this? Executive branding is one of the fastest growing marketing tactics in 2023.
Building Executive Brand Image
Building an executive brand image is a hot topic these days. I’ve been in the c-suite for decades. Here are my thoughts on why this is now important for B2B.
B2B Marketing ROI
It’s Marketing ROI season again! Take control of your marketing plans by using this free marketing ROI calculator from Harris CMO Partners.
How Apple Competes…And Wins
How can you learn to create a strong competitive strategy? There are many lessons to take from how Steve Jobs did it at Apple. Read this deep dive into Apple’s wildly successful transformation from shambles to today’s $2.7 trillion market cap.
Why artificial intelligence in B2B marketing?
Tech and SaaS markers who start adopting artificial intelligence in marketing will outflank their competitors.
How-To’s For B2B Marketers
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CMO Executive Alignment
Why all these posts about CMO executives not aligning with their CEOs? Here's what CMO executive alignment is all about.
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Executive Branding…makes a big difference
Is there a reason B2B marketing can't do this? Executive branding is one of the fastest growing marketing tactics in 2023.
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Low and No-Cost Marketing Strategies for 2024!
Why aren't small and mid-sized B2Bs maximizing low and no-cost marketing strategies? Here are 12 tingly ideas for your 2024 marketing plan!
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B2B Marketing Benchmarks…put some sizzle in that plan!
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Building Executive Brand Image
Building an executive brand image is a hot topic these days. I've been in the c-suite for decades. Here are my thoughts on why this is now importan...
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Need easy system for B2B content?
Here is the best easy system for B2B content creation. Includes step-by-step, how to visualize ideas, and a real life tech company example.
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Mike Harris on BRX Business Radio
Mike Harris is interviewed on Nashville Business Radio, comparing the tech scenes of Nashville and Silicon Valley.
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Product Market Fit: Will The Dogs Like The Dog Food?
Market opportunity analysis using guerrilla market research can get you to a low-cost decision quickly on a new market idea.
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Competitive Intelligence in Tech and SaaS
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Harris CMO Partners LLC
Nashville, Tennessee, USA