February is marketing metrics month. Use these tools to gather and calculate marketing data.
If you are on the phone, a webinar, or in person, and you have only minutes with a c-suite executive, what do you say to keep on track and be professional?
B2B Marketing Interview Questions – Today’s Challenge Asking the right B2B marketing interview questions when hiring a new marketing leader is critical to your company’s sales success. First of all, the requirements for high performing B2B marketers have grown dramatically in the past few years because of rapid advancements in technology. Therefore knowledge and efficient use of multiple technologies is now the...
Market opportunity analysis using guerrilla market research can get you to a low-cost decision quickly on a new market idea.