Marketing Metrics Your CEO Will Love

February is marketing metrics month for B2B marketers. January results are in the bag and February is an ideal time to start checking the assumptions in your 2017 strategy.  Focus on these marketing metrics, applying YTD comparisons if you have last year’s metrics....
B2B marketing interview questions

B2B marketing interview questions

17 Questions To Ask A Marketing Candidate…& Answers to Look For Asking the right B2B marketing interview questions when hiring a new marketing professional is critical to your company’s sales success. The requirements for high performing B2B marketers...