Use This Simple Model For B2B Content Marketing

Spend 15-20 minutes at a time

The first step is to think of this as something that can be done in increments of 15-20 minutes. You don’t need to create an article or a video project brief all at once. Begin by creating a few bullet points. Most of your content will flow from that and the ideas will likely come when you’re doing something else.

What would you?to like read or view?

The second step is to think of a topic about which?you?would like to read. You know what material is most likely to attract your attention. Create something that relates to current trends in your market space.

5 bullet points

The next step is to go through this short exercise, jotting down a few bullet points. Save the full sentences for later.

1. Background, usually a recent trend in your industry, vertical or market space around this topic.
2. The challenge ? In B2B a challenge is almost always described in terms of time and money wasted.
3. Your viewpoint?? Based on my experience, here’s what I’m seeing.
4. What do you recommend??? It?s fine to highlight your company’s key advantages without mentioning the company or the product name.
5. Conclusion?? End the article quickly so your readers can get back to what they were doing.

There?s no need to create these in any specific order. Just pick one with which you?re comfortable and get started.