Know where you are today

The 2-Week-Peek

for B2B companies

Let's Talk

1️⃣ Improve marketing and prospecting outcomes

2️⃣ Know what’s working

3️⃣ Discard what’s not working

4️⃣ Roadmap for tomorrow

TYPICAL COST IS 10-15K

our work is guaranteed

Marketing & Prospecting

What outcomes are you getting?

SQLs | Quarterly Revenue Growth | Organic Traffic | Conversions | Cost Per Lead | Social Media Engagement | Marketing ROI

Why the 2-Week-Peek?

  • Questionable prospecting and marketing results

  • Unreliable sales pipe

  • Market reach and penetration stalled

  • Volume and quality of leads has slowed

Audio/Video Overview
Marketing strategy consulting services providers meeting.

Marketing audit 2-week journey

  • Chart current and past results

  • Review performance metrics (we can discover)

  • Marketing’s impact on sales numbers

  • Find gaps in skillsets, tools, activities

  • Detailed map of improvements in campaigns, timing, conversions and more

Audio/Video Overview

Prospecting & Marketing Audit Outcomes

  • Improved odds for hitting 2023 revenue targets

  • Know exactly how you will get there

  • Know what to expect and improve forecasting

  • Know how to meaure, adjust and continue improving throughout 2023

Audio/Video Overview
Happy man relaxing after marketing audit
Marketing audit diagram showing globe, person, links and settings icon

Conversions

How can you get faster, better conversions from prospects?

Icon showing circle rotating around sales prospect.

Sales Qualified Leads

Is your marketing generating enough SQLs to fill the pipe?

Icon of man going up stairs with dollar sign beneath.

Return on Investment

Do you know the ROI on your marketing spend?

The CMO Survey – March 2023

  • optimism down
  • spending down (inflation)
  • marketing channel preferences by industry

Budget

Marketing Priorities in 2023

Source: The CMO Survey – March 2023

  • Brand 94.1% 94.1%
  • Advertising 92% 92%
  • Digital marketing 91% 91%
  • Social media 81% 81%
  • Promotion 78% 78%
  • Marketing analyics 77% 77%
  • Positioning 77% 77%
  • Marketing research 74% 74%
  • Public relations 71% 71%
  • Lead generations 63% 63%
  • Freemium trials 9% 9%
  • Other 5% 5%

Spending

Top Spending Priorities

Marketing budgets and priorities have changed a lot since 2022. Economic headwinds have buffeted B2Bs.

Source: Integrate 2023 State of B2B Marketing Budgets

Areas targeted for more spending.

  • Marketing ops/technology 44% 44%
  • Customer marketing, cross sell, up sell 39% 39%
  • Product marketing/strategy 37% 37%
  • Sales enablement 37% 37%

Areas targeted for less spending.

  • Field or event marketing 20% 20%
  • Content creation/strategy 18% 18%
  • Product marketing/strategy 18% 18%
  • Communications 18% 18%

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Location – Nashville, TN (U.S. Central Time)

 

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