executive coach

for go-getters in tech sales and marketing

DataFrameworks is a Silicon Valley data storage company. Harris CMO Partners helped us get established with strategic partners by delivering solid B2B partner marketing. We were acquired by DellEMC.

Marianne Zuhorski

VP Sales, DataFrameworks/DellEMC

EXECUTIVE LEADERSHIP

Coaching

● improve critical thinking
● work smarter
● upgrade executive presence
● grow in the profession

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MARKETING TALENT

Screening & Hiring

● screen candidates fast
● rigorous CMO interviews
● surface critical issues
● free interview guide

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EXECUTIVE BRANDING

& Profiling

● create your brand
● differentiate
● market your talents
● connect

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I've coached clients in:

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Executive coaching simplified

No contracts required
Truly affordable pricing
Discounts for repeat clients
Flexible scheduling
Online coaching platform
Well organized library of session observations and resources

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About

Stay sharp. Focus. Grow.

An executive coach can be a game-changer for tech sales and marketing professionals looking to sharpen their leadership skills and master the intricacies of the industry.

Marketing executives in tech are constantly navigating a landscape that’s as fast-paced as it is competitive. Here are some of the top challenges they face:

Keeping Pace with Technology: With tech evolving at breakneck speed, staying ahead requires constant learning and adaptation.

Understanding Market Dynamics: The tech sector is notorious for its rapid market shifts, making it crucial for executives to have a finger on the pulse of B2B purchasing behavior and industry innovations.

Brand Positioning: In a crowded market, distinguishing your brand from competitors becomes increasingly difficult but sometimes essential.

Resource Allocation: Deciding where to invest time and money—whether in new tech, marketing channels, or talent—can make or break campaigns.

Talent Management: Attracting, retaining, and developing top talent in a sector where skills quickly become obsolete is a perpetual challenge.

Data-Driven Decision Making: With an abundance of data, the challenge lies in translating this into actionable insights that drive strategy.

Regulatory Compliance: Navigating the complex web of global data privacy laws and regulations can be daunting for tech marketers.

By leveraging the guidance of an executive coach, marketing leaders can transform these challenges into opportunities for growth and innovation.

Rapid technology advancements

Keeping up with the latest technological trends and innovations can be challenging. Tech marketing executives need to stay ahead to leverage new technologies effectively in their marketing strategies.

Short product lifecycles

Tech products often have short lifecycles, requiring marketing executives to constantly innovate and develop new strategies to promote products before they become obsolete.

Intense competition

The tech industry is highly competitive, with numerous companies vying for market share. Marketing executives must find ways to differentiate their products and create compelling value propositions.

Fluctuating market dynamics

Market expansion presents challenges related to geography, buyer personas, and differing customer purchase criteria. Marketing executives need to tailor strategies to diverse audiences.

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Demonstrating ROI

Proving the return on investment (ROI) for marketing initiatives can be challenging in a rapidly changing digital landscape. Marketing executives need to measure and communicate the impact of their efforts effectively.

Alignment with sales teams

Ensuring close collaboration and alignment between marketing and sales teams is crucial. Tech marketing executives often face challenges in establishing seamless communication and cooperation between the two departments.

Adapting to emerging channels

As new marketing channels and platforms emerge, tech marketing executives need to assess their relevance and effectiveness, often requiring quick adaptation to changing consumer behaviors.

Brand perception and reputation management

Managing and maintaining a positive brand perception is crucial. Marketing executives need to navigate issues such as audience perception, brand meaning, and public presence of employees and stakeholders.

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ROI, sales alignment and more

Addressing these challenges requires a combination of strategic planning, agility, and a deep understanding of both the tech industry and marketing dynamics.

Successful marketing executives in the tech industry are those who can navigate these pains effectively and drive innovative and impactful marketing strategies.

We are in the health tech industry. Mike’s company helped us establish a firm marketing foundation in a complex marketplace. This new advantage helped grow our sales funnel and position us to be acquired by a strategic partner.

James F. Baxter

CEO, Medarchon

My background

20+ years as Chief Marketing Officer
P&L responsibility, global leader
Well respected turnaround leader
Management Consultant at PwC
Fortune 500 employers
SMB experience up to $500 million
Corporate officer at NASDAQ:NM tech company
Direct report teams up to 20 people
B.S. University of Tennessee, MBA Vanderbilt University

Patrick Bet-David

Joe Lonsdale

Elon Musk

Marc Andreessen

Podcasts that matter – from leaders I follow

Tech Exec

Battle-hardened Chief Marketing Officer with deep experience in data storage, networking, enterprise software, and SaaS.

My passion lies in nurturing people, delighting customers, and partnering closely with sales.

My superpower? A perfect blend of creative and analytical thinking.

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Big & Small Brands

I’ve navigated the corporate landscapes of world-renowned global giants, where every strategy echoes across continents. PwC, DellEMC and Philips are in my professional portfolio.

But my journey doesn’t stop with the big names. I’ve revitalized the stories of under-the-radar companies, giving them the spotlight they deserved. And I’ve helped mature brands reinvent themselves, attracting new and larger markets.

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Market Focus

My career has been a tech odyssey, beginning in consumer electronics followed by the robust world of data storage and evolving into the dynamic realm of SaaS when it was still finding its feet.

More recently, I’ve been guiding CEOs through the complex landscapes of Enterprise Software, UCaaS, Healthtech, Data Analytics, and beyond—each venture a new chapter in tech innovation.