executive coach

for go-getters in B2B sales and marketing

CONTACT

MARKETING LEADERSHIP

Coaching

● improve critical thinking
● work smarter
● upgrade executive presence
● grow in the profession

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MARKETING TALENT

Screening & Hiring

● screen candidates fast
● rigorous CMO interviews
● surface critical issues
● free interview guide

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EXECUTIVE BRANDING

& Profiling

● create your brand
● differentiate
● market your talents
● connect

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I've coached clients in:

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Executive coaching simplified

No contracts required
Plans start at $295 a month
Discounts for repeat clients
Flexible scheduling
Online coaching platform
Well organized library of session observations and resources

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About

Stay sharp. Focus. Grow.

An executive coach is a valuable resource for tech marketing professionals seeking to enhance their leadership skills and navigate the complexities of the industry.

Marketing executives in the tech industry often face unique challenges and pains due to the rapidly evolving nature of technology and the competitive landscape.

Here are some top challenges that marketing executives in the tech industry will encounter:

Rapid technology advancements

Keeping up with the latest technological trends and innovations can be challenging. Tech marketing executives need to stay ahead to leverage new technologies effectively in their marketing strategies.

Short product lifecycles

Tech products often have short lifecycles, requiring marketing executives to constantly innovate and develop new strategies to promote products before they become obsolete.

Intense competition

The tech industry is highly competitive, with numerous companies vying for market share. Marketing executives must find ways to differentiate their products and create compelling value propositions.

Fluctuating market dynamics

Market expansion presents challenges related to geography, buyer personas, and differing customer purchase criteria. Marketing executives need to tailor strategies to diverse audiences.

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Demonstrating ROI

Proving the return on investment (ROI) for marketing initiatives can be challenging in a rapidly changing digital landscape. Marketing executives need to measure and communicate the impact of their efforts effectively.

Alignment with sales teams

Ensuring close collaboration and alignment between marketing and sales teams is crucial. Tech marketing executives often face challenges in establishing seamless communication and cooperation between the two departments.

Adapting to emerging channels

As new marketing channels and platforms emerge, tech marketing executives need to assess their relevance and effectiveness, often requiring quick adaptation to changing consumer behaviors.

Brand perception and reputation management

Managing and maintaining a positive brand perception is crucial. Marketing executives need to navigate issues such as audience perception, brand meaning, and public presence of employees and stakeholders.

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Addressing these challenges requires a combination of strategic planning, agility, and a deep understanding of both the tech industry and marketing dynamics.

Successful marketing executives in the tech industry are those who can navigate these pains effectively and drive innovative and impactful marketing strategies.

Credentials

Mike’s Qualifications

CMO Experience

In-the-trenches marketing veteran at companies selling data storage, networking, enterprise software, SaaS solutions and more. My main focus areas have always been my employees, customers and working side-by-side with sales. My greatest strength is excellent balance between right and left brain thinking.

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Major Brands

PwC, DellEMC, Philips, NASDAQ and more. I’ve worked for, and with, well respected global brands. In addition, I’ve worked with new and emerging brands, lesser known brands, and mature brands.

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B2B Focus

Much of my career has been in tech companies, starting with data storage and moving into SaaS when it was a nascent market. Recent clients include CEOs in Enterprise Software, UCaaS, Healthtech, Data Analytics, and more.

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Results-Oriented Approach

I begin with the person and then visualize top outcomes for them. Then, with their help, I create a customized programs. All resources, including our conversations, are easily accessible in an online coaching platform.

Adaptable & Innovative

One hallmark of a marketing leader is adaptability and innovation. In my career, I have led multiple marketing turnarounds that led to multi-million dollar improvements to the bottom line. In addition, my work for clients has led to several positive acquisitions. I understand the business and creative levers, and am happy to coach you on them.

Coaching Expertise

I’ve managed every kind of marketing scenario one can imagine. Large and small teams.; turnarounds and bankruptcies; intense competition; global marketing; marketing in a recession; rapid growth; and much more.

I’ve worked with just about every type of personality, and benefited from the experience.

In addition, I’ve hired and managed plenty of marketers, agencies and other third parties toward highly successful outcomes.

Results

“DataFrameworks was a Silicon Valley storage software company. Mike helped us get established with strategic partners by delivering solid B2B partner marketing. We were acquired by DellEMC.”

Marianne Zuhorski, VP Sales