Why you?

Why your company?

Personal branding for tech executives and their companies.

Forge your story.

Engage the right people.

ProfileVIBE™ Executive

Personal branding for tech/SaaS executives for engaging those you want in your network.

Affordable packages for stories, posts, ghostwriting, distribution, promotion.

ProfileVIBE™ Company

For tech and SaaS companies, and agencies, that understand the value of strategic narratives.

All media formats and channels.

✔︎ Unlock your professional or company story

Give people reasons to connect with you

Showcase professional and domain expertise

Messaging roadmap linked to robust outcomes

Cultivate awareness and market reach

✔︎ Crush your internet presence

Easy onboarding system

No contracts, cancel any time

Map your best you to the market

Consistent, engaging messaging and distribution

Why ProfileVIBE™?

If you haven’t worked in tech or SaaS, how can you write stories a tech or SaaS audience would read?

I am a longtime tech and SaaS CMO. My unique talent is that I get complex subject matter, like data centers and enterprise software, and I create stories that resonate with tech and non-tech people alike.

I’ve walked thousands of miles in your shoes. That’s why I get the value of personal branding for executives.

I spent many years as a marketing chief in data storage, enterprise software, SaaS and other enterprise technology solutions.

In that role I worked and made friends with every possible executive title and function.

We talked the talk, and walked the walk.

The result is an informed storyteller who can hit the ground running with just about any tech or SaaS client.

Today, a main focus of mine is helping tech and SaaS executives with the cornerstone of all great marketing: executive branding and company stories.

Caddis Fly Nymph, realistic dry fly

Everyone has a story.

Why Personal Branding for Executives?

A top way to break through the clutter in 2024:

Resonate with your audience!

You want that tell me more’ lightbulb to go off when they see your story.

This is why contemporary B2B marketing is focusing on personal branding for executives.

Most professionals market themselves with their resume. Most marketers market their products with features and benefits.

Those are headed out the door in 2023.

ViralVIBE™ is a systematic approach to your differentiated story creation, distribution and promotion.

Creative, effective, repeatable.

Grow followers, market reach and confidence.

What tools do you use?

We use a heap of resources in our content creation. These include Grammarly, ChatGPT, multiple AI tools like Gamma, SproutSocial and similar, Zoom and similar, Prezi, Upwork and similar, MS Office, many more.

 

What can I expect?
  1. New client intake plus evaluation of where you are today.
  2. We create your professional and/or product story using our unique system.
  3. You review, make changes, and approve.
  4. We craft a content plan including SEO.
  5. Owned media plan: blog and website, LinkedIn, Twitter, other social, newsletter, email outreach.
  6. Paid media plan: paid search, paid ads, press briefings, press releases, podcasts, videos.
  7. Earned media plan: new subscribers, mentions, shares, forums, reviews, guest posts.
  8. You review, change, and approve.
  9. Create Batch 1 (a month’s worth of whatever content you choose).
  10. You review, change, and approve.
  11. Month 1 content distribution, promotion, results measurement.
  12. Review performance metrics with you. Adjust if needed.
  13. Repeat – if multi-month engagement.
How much does it cost?

Packages start at $1,000 per month for LinkedIn and Twitter engagement. If you engage us for 2+ months, I include the complete intake process for free.

For a 1-month engagement we’ll still create a month’s worth of posts and timing schedule, based on what you share with us and our review of trending topics in your industry.

How can I pay?

We accept ACH, PayPal and credit cards.

There is a retainer paid up front, then future work is invoiced in arrears based on your satisfaction with the work and results.

Are there any guarantees?

Of course!

  1. Our work is guaranteed. If you believe we are not meeting the objectives we established together, we will stop invoicing and continue to work until those objectives are met.
  2. You may cancel any time, for any reason.

Online Coaching Resources

Personal branding for executives and more

B2B marketing interview questions and answers.

Marketing Interview System

System includes 25 challenging questions and answers you’ll want to hear, candidate scorecard, and write-ups of real life interviews. DIY version is free. I also offer candidate interview services.

Young business woman pondering a question, used to illustrate a marketing audit for tech and SaaS.

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Location – Nashville, TN (U.S. Central Time)

 

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Location – Nashville, TN (U.S. Central Time)

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