by HarrisCMOPartners | Jan 9, 2021 | Metrics and Reporting
ROI Calculator for B2B Marketers Your B2B marketing ROI matters. You are welcome to use our new marketing ROI calculator, customized especially for B2B marketers. We looked at a lot of ROI calculators available on the web and found them inadequate. So we developed our...
by HarrisCMOPartners | Dec 18, 2020 | B2B Sales Transformation
I’ve carried a bag…sales transformation is not easy As a B2B sales leader, you’re wise to avoid the trap of creating a terrific growth strategy without the sales transformation blueprint to drive it. There?s always new thinking, new tools and new...
by HarrisCMOPartners | Nov 27, 2020 | B2B Sales Transformation
Conversation planning – a few simple sound bites A SiriusDecisions study found that 82% of B2B decision makers felt that B2B salespeople were unprepared for the meeting. Many salespeople, even the pros, spend too much time on slides and not nearly enough time...
by HarrisCMOPartners | Nov 2, 2020 | B2B Strategy, Chief Marketing Officer
Ready for it? Anyone can copy your product, service or solution (or create a better one) Anyone can get it made, at whatever scale is needed. Anyone can reach a target audience and convert qualified prospects Recently I?ve been pondering why some clients hit the long...
by HarrisCMOPartners | Feb 12, 2020 | B2B Sales Transformation
Why vPlaybook? Time is money. Today?s B2B sales rep spends only 32% of their time actually selling. The rest they spend on pulling together presentations, creating emails and phone messages, and staying updated on their products and competitors. With vPlaybook you can...
