How Apple beat the pants off Sony…

How Apple beat the pants off Sony…

In 1997 Apple was in a shambles. That was the year Michael Dell, riding the coattails of a brilliant distribution strategy and booming laptop sales, stated that if ran Apple he’d shut it down and return the money to the shareholders.

This paper unpacks aspects of Apple’s marketing strategy including how it makes key management decisions in new product development, new markets, customer loyalty and others.

Read this to gain an understanding of Apple’s truly unique competitive strategy…how it leverages its strengths and compensates for weaknesses. A highlight of the paper is how Apple took on consumer electronics giant Sony to create a market cap that is now ten times that of Sony’s. 

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Website content and all attachments are the property of Harris CMO Partners LLC  2021

Harris CMO Partners
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B2B Sales & Marketing in 2021

B2B Sales & Marketing in 2021

b2b marketing solutions

Tech and B2B purchasing changed a lot in the last year…

…but many B2B company sales and marketing processes did not. Marketing and sales still tend to circle around the priorities of the seller, not those of the buyer.

I believe the following to be our biggest challenges in 2021.

The Marketing Mix Implosion

Yes, 2020 was one for the record books. One outcome for tech and B2B was the implosion of the marketing mix. Here’s what happened:

Disappearance of face-to-face. Trade shows, conferences, seminars, hugs and chugs and all the rest vanished…just like that. No matter how diligently we use content, CRM and marketing automation, face-to-face was always the grease that kept the axles turning.

Website content and all attachments are the property of Harris CMO Partners LLC  2021

Harris CMO Partners
32306 N. Course VW
Franklin, TN 37067

(615) 200-6336

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2021 Marketing Trends – Great B2B Read!

2021 Marketing Trends – Great B2B Read!

2021 marketing trends to watch. Terrific insight from Hubspot on the road ahead for marketers in 2021. Many noticeable changes in the B2B landscape. Great reading for anyone in B2B marketing or sales.

Hubspot Article

Virtual Events

1. Marketers will plan asynchronous events that plug into the funnel.

Latané Conant, Chief Market Officer at 6sense, predicts: “This year saw an explosion of virtual events as marketers adapted to a changing world. While I suspect a lot of us are feeling some virtual burnout right now, there will still be a place for these kinds of events, even after we resume in-person ones. Imagine a virtual event running 24/7.”

“Your prospects get triggered into the event as they proceed to the right steps in your funnel, and they engage with this event through multiple means, like Netflix meets Slack. There’s video content they watch on-demand, there’s a live stream playing on-site and there’s a community of users and fans who create a unique and engaging place to be. Prospects learn about your solutions and then, after watching videos and chatting with others, they get directed immediately to your product team. Now that sounds like a virtual event worth attending!”

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Website content and all attachments are the property of Harris CMO Partners LLC  2021

Harris CMO Partners
32306 N. Course VW
Franklin, TN 37067

(615) 200-6336

Privacy Policy