insights, stories & trends shaping today’s b2b marketing

Articles & Podcasts from Mike harris

B2B Marketing Benchmarks…put some sizzle in that plan!

Oct 11, 2023 | Chief Marketing Officer

B2B Marketing Benchmarks…put some sizzle in that plan!

by | Oct 11, 2023 | Chief Marketing Officer

CEOs want to see marketing benchmarks in those 2024 plans!

Put some B2B marketing benchmarks in your 2024 plan to help it sizzle and make your CEO happy!

Nothing says A+ credibility like benchmarking your performance against your industry and competitors.

Here are 12 top B2B marketing benchmark resources:

Chuck Wicks, entertainer and business owner.

Industry Associations and Reports

Many industries have associated trade associations and organizations that publish reports and research related to marketing and industry trends. These reports often include benchmarking data and insights. Examples include the American Marketing Association (AMA) and the Content Marketing Institute.

Market Research Firms

Firms like Forrester, Gartner, and Statista regularly publish reports and data on various industries, including B2B marketing benchmarks and trends.

Competitive Analysis Tools

Tools like SEMrush, Ahrefs, and SimilarWeb can help you assess your website’s performance and compare it to competitors in terms of traffic, keywords, and backlinks.

Social Media Analytics

Social media platforms provide analytics tools that can help you benchmark your social media performance against competitors. Tools like Socialbakers and Sprout Social offer additional insights and competitive analysis.

Email Marketing Platforms

Email marketing services like MailChimp, HubSpot, and Constant Contact provide benchmarks and insights on email open rates, click-through rates, and other key metrics.

Marketing Automation Platforms

Platforms like Marketo, Pardot, and HubSpot often provide benchmarking data on email marketing, lead generation, and other marketing activities.

LinkedIn Industry Insights

LinkedIn offers industry-specific insights and benchmarks related to B2B marketing, especially if you’re targeting a professional audience.

Marketing and Advertising Blogs

Blogs and websites like Buffer, Neil Patel, and Moz often publish industry-specific benchmark reports and guides.

Google Analytics and Google Search Console

These tools offer data on website performance and organic search traffic, allowing you to benchmark your website’s performance against industry standards.

Customer Relationship Management (CRM) Data

Plenty of CRM platforms let you analyze your sales and marketing data to benchmark your conversion rates and customer acquisition costs.

Surveys and Customer Feedback

Surveys and customer feedback can provide insights into customer satisfaction, which can be compared to industry standards.

Industry-Specific Conferences and Events

Attending conferences and industry events related to your B2B sector can provide valuable networking opportunities and access to industry benchmarks and trends.

B2B Marketing Benchmarks – Summary

Remember that the availability of industry-specific benchmarking resources can vary, and in some cases, you may need to rely on a combination of general marketing benchmarks and your own internal data. It’s also a good idea to collaborate with peers in your industry and share benchmarking information, as industry-specific data may not always be publicly available.

Best wishes for your 2024 plans!

If you need help, feel free to reach out

What about your company?

If you are in tech or SaaS, this is my wheelhouse. I’ve made it truly easy and affordable to get expert help.

I bill by the project, not by the hour. In this manner you know your investment at the very start.

Please feel free to contact me.


Podcasts for Tech & SaaS

What are the differences between the Nashville and Silicon Valley tech scenes? Mike compares both.

Mike explains how a marketing audit works, showing you specific steps in the journey.

Who is Mike Harris and what is his background? Mike shares stories and ancecotes from his marketing career.